iPROM developed iPROM 360 - a new technology solution that provides the ability to integrate interactive 360-degree video and photo content into digital advertisements. iPROM 360 provides the user with a more immersive experience when viewing advertising content in digital media and is compatible with all the advanced iPROM ad formats.
»The key advantage of our new technology solution is that from now on, our clients can take their advertising material captured in 360 degrees and use it easily and in a standardized manner to advertise in digital media using state-of-the-art targeting methods. We want to enable our clients to use digital media to broaden their appeal to the targeted user, improve the user experience and drive greater engagement,« said Tomaž Tomšič, head of iPROM Labs, iPROM’s development unit.
iPROM 360 complements traditional digital advertising
iPROM 360 extends existing advertising campaigns in the digital media by providing clients with the opportunity to broaden the distribution of their 360-degree ads and improve the differentiation from competing ad content. The new iPROM solution allows digital media consumers to manage their own perspective and decide on the level of engagement based on their interest. Ads, supported by iPROM 360, boast longer viewing times and increased engagement of the online audience, affecting the recall and perception of the advertisement message.
iPROM 360 – a programmatic advertising solution using advanced video formats
The new technology solution can be used with all the advanced video formats used by iPROM to advertise in Slovenian and international online media and is compatible with all ad servers. It adapts to the device and screen, which means that a 360-degree ad can be viewed on desktops as well as mobile devices. The solution supports Android, iOS, and Symbian operating systems.
Advanced tracking metrics for monitoring the customer experience
The technology is providing the advertisers with the opportunity to use additional metrics. In addition to displaying the ad, iPROM 360 also records the number of user interactions with the ad and the viewing time of each video and tracks the user spent in the panoramic field of view of the ad.
About iPROM
iPROM is a leading regional provider of media and technology solutions for digital advertising on the open web. Our knowledge and experience help our customers streamline the complexities of marketing in the digital environment. By combining advanced technology with the most comprehensive consumer behaviour data on the market, we enable our clients to display the right advertising messages to the right person at the right time on the right device while also helping online publishers grow revenues.
iPROM is a high-tech company that brings together the broadest range of consulting, analytical, media and software solutions needed in digital media advertising. Our continuous investments in technological development help us stay ahead of the competition and keep our clients at the front of the minds of their target audiences.