iPROM with a new technological platform for the leasing of the premium advertising inventory
iPROM upgraded the iPROM Cloud technological solution with the pre-auction module (Header bidding) and thus established one of the most effective infrastructures for digital advertising on the market. It now offers our most demanding customers of all sizes a unified platform for the most effective access to the premium advertising inventory with unique options for reaching target groups on all global markets.
In the past year, iPROM displayed 22% more ads than in 2018 to digital media users
In the past year, iPROM used its software solutions for the dissemination of advertising messages to show 22.31% more ads to digital media users than in the year before. For the third consecutive year, the commerce branch holds the largest share of ads displayed (18%), closely followed by the car industry (nearly 17%).
iPROM Native Now Available with Video Ads
iPROM has upgraded its iPROM Native technological platform for native advertising with videos. Version seven of the iPROM Native solution thus enables fully automated preparation of native video ads, which is, with regard to conversions and direct response, up to three times more effective than the classic native version.
New iPROM Study: Slowed Growth of Mobile Device Use to Access Digital Media
Compared to last year, the reach of Slovenian digital media increased by 10.17 percent and user activity has grown by 6.65 percent. Users increasingly access online content using their mobile devices. iPROM’s survey of technology characteristics of devices used by consumers to access digital media revealed that Slovenian users continue to use desktop computers for in-depth reading of digital media content.
iPROM: 20 Years of Writing the Rules for Digital Advertising
On 6 April, iPROM celebrated 20th anniversary of its founding. Since then, the company broke new ground in digital advertising to reshape the digital media ecosystem and establish new standards for buying ad space in digital media. Its Ad-Tech solutions help advertisers reach the right target audiences across various digital channels while enabling publishers to effectively monetize the space in their media properties.
Investments in Digital Advertising in Slovenia to Rise by 25 Percent This Year
In 2019, Slovenian advertisers will increase their investments in digital advertising by 25 percent to invest EUR 290,000 on average, according to a study by iPROM and Valicon that surveyed 214 Slovenian decision-makers working in advertising and marketing.
Modern Consumers Increasingly Use Smartphones to Access Media
Smartphones became the number one choice for accessing digital content, according to the Media consumption 2018 study. Television has seen a decline in reach compared to 2014 but retains the broadest reach when speaking of editorial media content, while news portals, websites and social networks have been expanding their reach. Visits to online stores and the use of chat and video calls are also on the rise. Generational differences between the different age groups involved in the iPROM/Valicon study can be observed, as the younger generations, specifically generations Y and Z, already show different, less linear patterns of media consumption.
iPROM Upgrades Its Native Advertising Technology Platform
iPROM upgraded its iPROM Native technology platform to version 6. In addition to a combination of behavioural and semantic targeting, the platform also provides an automated process for designing creative solutions based on the behaviour of digital media users.
iPROM Launches a New Advertising Format: iPROM Shake Ad
With its newly developed advertising format called iPROM Shake Ad, digital agency iPROM offered its clients an innovative solution that improves user interaction, ensures increased engagement and drives an improved presentation of certain product features. iPROM Shake Ad is an advanced and responsive advertising format that makes it possible to display various creative designs of an ad. Volkswagen already used the new ad format in its advertising campaign “Polo – Slovenian Car of the Year 2018”.
New iPROM Research for 2018: Digital Media Users Are Three Times as Active on PCs Compared to Mobile Devices
iPROM published a new analysis of the technical characteristics of devices used by internet users to access digital content. Once per year, iPROM captures and processes data using its iPROM Cloud technology platform and has been analysing the data since 2004.
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