WITH OUR HELP, YOUR MARKETING EFFORTS WILL GAIN AN OUTSTANDING COMPETITIVE ADVANTAGE.
To meet your high standards, we are continuously learning, developing and investing in innovation. What’s more, our iPROM Cloud Marketing Platform is linked to the best technologies, ad-exchanges and data vendors available world-wide to make sure that the best solutions are at hand for you. No matter what the scale of your business demand is, our premium pre-integrated data and inventory, together with our partnership with leading technology providers, allow you to test new solutions and adjust services quickly and easily. If required, we can even integrate your custom data contracts, thus equipping you with invaluable data that your competitors cannot access. We guarantee that you will be working with the best possible partners in the digital ecosystem, partners who can answer every need you have for your ad campaign.
Real-time insights and precise targeting help you to build better customer relationships and to meet all your business goals.
With iPROM, you can drive your ad performance with precision targeting and execution. Our advanced computational advertising algorithms, coupled with the broadest selection of exchange and direct publisher display inventory currently available, will enable you to target your customers and prospects with greater efficiency, while real-time insights will ensure that you reach them with meaningful and relevant messages.
Prove to your customers that you understand their lifestyles by reaching them on the go, on the device of their choice.
Your customers appreciate the value of the information they receive. Reward with personalized content that truly reflects their need to communicate and connect, wherever they are in the digital universe. Insights into your mobile audiences’ location, their demographic make-up, their technographic information and dayparting behaviour will help you customize your ad messages and engage those consumers who are most likely to click and convert.
Impress your customers with content freshly delivered via dynamic and highly-creative video advertising formats that attract and engage your audiences. Watch your digital broadcast maximise its reach and frequency, with complete transparency and real-time optimization guaranteed.
To engage your target audiences, the iPROM Video platform uses the same metrics as television and other digital channels. Abiding by a similar principle, the system accesses global inventory through leading video exchanges and allows you to opt for pre-negotiated guaranteed access to premium inventory with top publishers. To measure the impact of your digital campaigns, you can leverage our custom video analytics.
We make sure that it’s your brand that comes up when your potential customers actively search content related to your products with a view to making an online purchase.
Our powerful strategic tool allows you the most favourable outcome for your marketing goals. With our help, you can optimize your SEO presence and your brand’s viewability. Supported by outstanding analytics, our solution also provides insights into the interactions of multiple simultaneous campaigns, thereby helping the ongoing optimization of active campaigns. An intelligent and rational use of your financial resources, iPROM Search allows for carefully planned and strategically coordinated communication that perfectly matches the criteria you have established for your online presence.
Engaging on social networks offers you a unique opportunity to influence brand identity in a way that coincides with the most trusted values of your followers.
Learn from your customers and gain their trust with a digital presence that truly answers their needs. A real understanding of your users’ demographic, geographic, emotional and behavioural specifics will serve to help create a customer-oriented strategy on which to build the future of your brand.
The visitors to your website are the most responsive audience for your offering. However, you can only achieve your sales goals by responding to their interests with relevant and personalized content. Solution iPROM OnSite will support your sales efforts at every stage of the decision-making process.
Powered by smart algorithms that analyze data in real time and simultaneous log activities of each individual visitor to your website the solution is able to trigger the most persuasive content at the right time and the right place. It helps you attract and keep the attention of your users and acquire valuable data while importantly improving your sales processes.
We are presenting the solution for processing and utilizing big data: iPROM Real-time Creative. This solution provides an automated process for generating ad creatives based on the data about the behavior of digital media users. It delivers more accurate audience targeting, so you can address users with personalized ads based on behavioral data and other parameters.
iPROM Real-time Creative provides an automated process for generating ad creatives in real time using collected user behavior data in combination with predetermined parameters such as the current user’s purchasing journey stage, geographical location, weather, currency exchange rate, day and time of the week, the context of the current website and other available parameters. iPROM Real-time Creative software supports graphical as well as text elements and makes it possible to generate personalized advertising messages in real time.
iPROM 360 is a technology solution that provides the ability to integrate interactive 360-degree video and photo content into digital advertisements. It provides the user with a more immersive experience when viewing advertising content in digital media and is compatible with all the advanced iPROM ad formats.
iPROM 360 extends existing advertising campaigns in the digital media by providing clients with the opportunity to broaden the distribution of their 360-degree ads and improve the differentiation from competing ad content. Digital media consumers can use the solution to manage their view and decide on the level of engagement based on their interest.
Ads, supported by iPROM 360, boast longer viewing times and increased engagement of the online audience, affecting the recall and perception of the advertisement message. Our clients can also access advanced tracking metrics. In addition to displaying the ad, the solution also records the number of user interactions with the ad and the viewing time of each video and tracks the user spent in the panoramic field of view of the ad.
The solution can be used with all the advanced video formats used by iPROM to advertise in Slovenian and international online media and is compatible with all ad servers. It adapts to the device and screen, which means that a 360-degree ad can be viewed on desktops as well as mobile devices. The solution supports Android, iOS, and Symbian operating systems.
iPROM Email is an integrated service for effective e-mail communication. This advanced solution is suitable for clients that are already using e-mail as well as any customers looking to implement high quality and effective e-mail communication.
iPROM Email is designed as a turnkey solution. It comprises strategy planning, consulting services and preparation of concepts and wireframes. It also includes the design of graphical templates, content optimization, mailing list building and maintenance, and preparation of advanced in-depth reports that transparently showcase communication effectiveness and highlight improvement opportunities.
iPROM’s proven tools for sending e-mail support advanced and complex segmentation of recipient lists, profiling, and message personalization. Customers can rely on automation integrated with other forms of digital advertising and preparation of communication scenarios based on the stage of the user’s purchase journey. Analytics embedded in iPROM’s tools provides advanced options for testing all relevant sections of content, time and sending frequency to ensure more effective delivery of messages to the target audience.