iPROM: 20 Years of Writing the Rules for Digital Advertising

On 6 April, iPROM celebrated 20th anniversary of its founding. Since then, the company broke new ground in digital advertising to reshape the digital media ecosystem and establish new standards for buying ad space in digital media. Its Ad-Tech solutions help advertisers reach the right target audiences across various digital channels while enabling publishers to effectively monetize the space in their media properties.

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Investments in Digital Advertising in Slovenia to Rise by 25 Percent This Year

In 2019, Slovenian advertisers will increase their investments in digital advertising by 25 percent to invest EUR 290,000 on average, according to a study by iPROM and Valicon that surveyed 214 Slovenian decision-makers working in advertising and marketing.

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Modern Consumers Increasingly Use Smartphones to Access Media

Smartphones became the number one choice for accessing digital content, according to the Media consumption 2018 study. Television has seen a decline in reach compared to 2014 but retains the broadest reach when speaking of editorial media content, while news portals, websites and social networks have been expanding their reach. Visits to online stores and the use of chat and video calls are also on the rise. Generational differences between the different age groups involved in the iPROM/Valicon study can be observed, as the younger generations, specifically generations Y and Z, already show different, less linear patterns of media consumption.

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iPROM Upgrades Its Native Advertising Technology Platform

iPROM upgraded its iPROM Native technology platform to version 6. In addition to a combination of behavioural and semantic targeting, the platform also provides an automated process for designing creative solutions based on the behaviour of digital media users.

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iPROM Launches a New Advertising Format: iPROM Shake Ad

With its newly developed advertising format called iPROM Shake Ad, digital agency iPROM offered its clients an innovative solution that improves user interaction, ensures increased engagement and drives an improved presentation of certain product features. iPROM Shake Ad is an advanced and responsive advertising format that makes it possible to display various creative designs of an ad. Volkswagen already used the new ad format in its advertising campaign “Polo – Slovenian Car of the Year 2018”.

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New iPROM Research for 2018: Digital Media Users Are Three Times as Active on PCs Compared to Mobile Devices

iPROM published a new analysis of the technical characteristics of devices used by internet users to access digital content. Once per year, iPROM captures and processes data using its iPROM Cloud technology platform and has been analysing the data since 2004.

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iPROM Intelligence – Evolution of the Data Management Platform

iPROM digital agency unveiled iPROM Intelligence, a new solution for consolidated processing of real-world data that extends its proprietary data management platform. iPROM Intelligence supports more accurate targeting based on independent data and events and provides the ability to tailor advertising messages, creative designs, and display frequency. The tool uses artificial intelligence for smart ad management and works with behavioural targeting to deliver the most effective message to the right user at the right time in the right place.

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Digital media and technology adoption are driving a shift in the purchasing behaviour of Slovenian consumers

Towards the end of 2017, Valicon and iPROM carried out a survey to study the purchase path of Slovenian consumers and determine the role of digital channels in this process. The study has shown which contact points between the buyer and the offer or sellers affect the consumer behaviour across different stages of the purchasing process in four product categories holidays, consumer electronics, loans and cars).

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Over the past Year, iPROM Recorded 38% Year-On-Year Growth in the Number of Ads Served to Slovenian Digital Media Users

Over the past year, iPROM used its advertising distribution software to serve 38.22% more ads to Slovenian digital media consumers than in 2016. In terms of the number of displayed ads, the retail industry took the lead with 17.05% share and overtook the automotive industry as the largest digital media advertiser in 2017.

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iPROM Turns to Virtual Reality for Digital Advertising

iPROM developed iPROM 360 – a new technology solution that provides the ability to integrate interactive 360-degree video and photo content into digital advertisements. iPROM 360 provides the user with a more immersive experience when viewing advertising content in digital media and is compatible with all the advanced iPROM ad formats.

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