iPROM launches next-generation semantic targeting supported by deep learning

iPROM has upgraded its iPROM Cloud technology with an advanced semantic targeting algorithm designed to look for matching website content and ad content more efficiently. The new generation of semantic targeting uses artificial intelligence to enable advertisers to match the advertising message content with the content published on digital media. It provides a higher level of relevance and brand security and improves advertising campaign results.

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Last year, iPROM recorded a 50% increase in ad impressions compared to 2019

In 2020, iPROM’s software solutions for distributing advertising messages, iPROM recorded a 49.6% increase in the number of ads served to Slovenian digital media users compared to 2019. The retail industry again led the pack in terms of the number of ad impressions, while the health category experienced the greatest growth in share.

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iPROM and Valicon research: In the new reality, the path to purchase has transformed and has become heavily dependent on the internet

In July and August 2020, iPROM and Valicon conducted a study on the path to purchase of Slovenian consumers to determine how the new circumstances marked the purchasing habits of Slovenians. The results of the study, which analysed three different categories (loans, tourism, and telecommunications), show that the altered needs of the Slovenian consumer have a profound effect on the purchase intent, the path to purchase, and consumption.

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iPROM the first in the region of central and eastern Europe to comply with the guidelines of the European Industry Standard TCF 2.0

The iPROM company is one of the first in the region of central and eastern Europe to receive confirmation of its compliance with the Transparency and Consent Framework 2.0, TCF 2.0 standard developed by the international organisation IAB Europe in the context of its efforts for improving the transparency of protection of consumer data. With this step, the company strengthens the common mission of the members of IAB Europe association to boost confidence in digital advertising in Europe.

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In Slovenia, 74% of all access to digital media via mobile devices

A new analysis of the technological characteristics of devices used by Internet users to access digital media shows that in the period from June 2019 to June 2020, 74% of all access to digital media was conducted via mobile devices. The average monthly reach of digital media increased by 32% in the analysed period.

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Slovenian Advertisers Will Again Spend the Most on Display Advertising

In 2020, Slovenian online advertisers will spend the most on display advertising. The study carried out by iPROM and Valicon among 220 Slovenian advertising and marketing decision-makers shows the effectiveness of digital advertising continues to be the key driver behind its adoption. The key findings of this year’s survey of Slovenian companies’ attitudes towards digital advertising reveal that while specialized digital advertising agencies are growing in importance, companies still rely primarily on their internal data when planning advertising activities in digital media.

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The reach of digital media in the Adriatic region has on average increased by 59 percent

An analysis of media consumption which was performed at iPROM at the end of March, recorded an average 59 percent growth of average daily reach and a 78 percent increase in daily visits of digital media in the Adriatic region.

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iPROM with a new technological platform for the leasing of the premium advertising inventory

iPROM upgraded the iPROM Cloud technological solution with the pre-auction module (Header bidding) and thus established one of the most effective infrastructures for digital advertising on the market. It now offers our most demanding customers of all sizes a unified platform for the most effective access to the premium advertising inventory with unique options for reaching target groups on all global markets.

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In the past year, iPROM displayed 22% more ads than in 2018 to digital media users

In the past year, iPROM used its software solutions for the dissemination of advertising messages to show 22.31% more ads to digital media users than in the year before. For the third consecutive year, the commerce branch holds the largest share of ads displayed (18%), closely followed by the car industry (nearly 17%).

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iPROM Native Now Available with Video Ads

iPROM has upgraded its iPROM Native technological platform for native advertising with videos. Version seven of the iPROM Native solution thus enables fully automated preparation of native video ads, which is, with regard to conversions and direct response, up to three times more effective than the classic native version.

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