SKB banka improves digital advertising effectiveness through digital media buying using first-party data on digital audiences
In the spring, SKB banka unveiled a fresh creative design and a promotional offer for consumer loans for unexpected expenses, which were aimed at existing and new customers. As SKB banka is constantly striving to improve its advertising strategies and connect with its target audience, the bank implemented a successful advertising campaign based on first-party data.
The Lisca brand achieved an eightfold increase in online swimwear sales in the Croatian market by utilizing first-party data for targeted digital media buying
Lisca wanted to increase awareness of the new swimwear collection on the Croatian market and increase sales via the online store lisca.hr.
Fraport Slovenija achieves 12% conversion rate in plane ticket sales with data-driven, always-on Customer-Personalized »Destinations from Ljubljana Airport« campaign
To promote locations accessible from Ljubljana Airport, Fraport Slovenija has launched a continuous advertising campaign on its Ljubljana Airport FLY programmatic platform.
Microsoft was looking to use digital advertising to support the launch of the new Microsoft Surface laptop and further increase direct sales of the product through three Slovenian retailers.
Retailer mömax used iPROM Catalogues solution to digitise its December sales catalogue and use it in an advertising campaign. As a result, sales were twice as high as they were during the same advertising period a year earlier, when they were driven exclusively by the printed catalogue.
By relying on data-driven display advertising, Turkish Airlines and iPROM are setting new milestones in digital marketing.
iPROM designed a mobile-focused advertising campaign for Wolt, a company that exclusively uses digital channels for its communication activities. In just 14 days, we have seen an increase in company service orders, the use of the Wolt app and frequency of purchases.
iPROM designed an innovative digital advertising campaign for BKS Leasing that included personalised advertising with dynamic ad formats, user retargeting on other online media properties and automated enquiry submission via email.
With interactive iPROM Survey, Semenarna Ljubljana exceeded the expected response rate by almost 4 times in three days
To make sure the online survey reached as large a share of online users as possible, iPROM ran an advertising campaign in Slovenian digital media.
iPROM designed an advertising campaign for Sberbank that integrated creative design and production of a video ad, traditional and advanced ad formats in digital media, and influencer activation on social media. iPROM Cloud technology was utilized to reach the target group more efficiently.
SKB banka applies new digital advertising approaches to double the share of potential consumer loan clients
In the final quarter of last year, SKB banka doubled the number of captured leads for consumer loans by using predictive analytics and iPROM’s most advanced targeting approach in combination with dynamic creative solutions.
The Interior Decor campaign for Canon, showcasing the Canon Colorado printer, delivered an integrated campaign that harnessed the power of engaging content to reach customers through digital channels.
Čokolino Protein Power: When working with influencers evolves into a comprehensive and engaging campaign
iPROM worked with Podravka to create an attractive advertising campaign involving three Slovenian influencers in the field of sports and active lifestyle, as well as advertising on social media and outdoors.
We worked with Interseroh Slovenija to develop the communication campaign “We do good together”, which raised awareness of the importance of partnership and care for the environment.
Municipality of Murska Sobota used iPROM technology for advertising in digital media to fill the tourism capacities in Pomurje
iPROM encouraged Slovenian consumers to visit Pomurje and the Expano pavilion with a digital strategy based on the analysis of the purchase journey for tourism services carried out with iPROM DMP.
In just two weeks, the Kalia's online sales revenues driven by digital media advertising matched the online sales revenues for the entire 2019.
LifeClass: Advertising tourist vouchers, using digital media, provided 522 submitted inquiries in two weeks
With the client LifeClass Portorož, we wanted to adapt to the economic situation and use the advertising campaign on digital channels to encourage online users to redeem tourist vouchers for LifeClass hotel services before it was known exactly how they could be redeemed.
At the end of 2018, UniCredit Banka Slovenija began reviving the market for term deposits. After UniCredit Banka Slovenija designed an excellent product, it was iPROM's job to bring it closer to the target group.
The new iPROM Shake Ad improved response rates by 70% and increased engagement by 760% compared to similar non-interactive ad formats.
Volkswagen was among the first clients to test the new iPROM Shake Ad.
The goal of the cooperation is to provide comprehensive social media management for the Canon brand in the region (Slovenia, Croatia, Bosnia and Herzegovina, Macedonia) and to generate locally relevant content.
We used advanced format display advertising and social media ads to advertise Salomon sport shoes. We used personalized communication through custom landing pages designed to introduce the new Salomon products and the prize contest.
Atlantic Grupa: Advanced Targeting and iPROM's DMP Drove a Five-Fold Increase in the Sales of the New Argeta Spreads
Argeta wanted to introduce a new product line of Argeta vegetable spreads by using an ad campaign called "Discover how you like them best".
We used our iPROM 360 solution to create an advertising campaign for Thermana Laško. iPROM 360 allows companies to integrate 360-degree video and photo content into digital advertising.
We worked with SKB banka to expand their digital media promotional campaign to include the offering of consumer and housing loans on the Slovenian market.