Lisca – iPROM Cloud Helped Us Exceed Our Goal by 25 Percent
Goals
- Maximum visibility of the advertising campaign and prize contest
- Reach the largest possible share of the target market
- Increase the number of prize contest participants by 10 percent compared to a similar campaign in the previous year
Lisca, a leading Slovenian underwear brand, planned an international advertising campaign and prize contest as part of its marketing activities. The company’s goal was to reach the largest possible share of its target market and engage as many people as possible to participate in the #BestThingsAreHidden prize contest.
As we designed the digital strategy, we focused on improving online presence effectiveness and improving brand recognition in addition to our primary goals. The advertising campaign for the eight international markets was carried out using programmatic advertising. We used iPROM Cloud to optimise the campaign in real time and delivered outstanding campaign visibility in our target market. By combining advanced formats, video ads on online media properties, mobile ads, native advertising and social media advertising, our results exceeded the plan for the number of prize contest by 25 percent.