iPROM carried out a campaign for online promotion of SKB banka's consumer and housing loans.

Goals

Improve the awareness of the SKB brand in the target group and improve the consumer awareness of spring loans
Communicate additional benefits of concluding consumer and housing loans to relevant target groups
Collect quality contacts using advanced desktop and mobile ad formats

Results

Conversion rate (users opening the online informative calculation form) was 6.32% for consumer loans.
Conversion rate (users opening the online informative calculation form) was 11.69% for housing loans.
The engagement rate of visitors funnelled to the site by the campaign was better than the engagement rate of the organic traffic (direct visits to skb.si). Users who were directed to the site through the campaign completed 3.7 actions per visit (3.6 actions per visit by direct visitors).
75% of users, who completed the informational calculation form, then visited an SKB banka branch at a later date.

Last case studies

Based on multi-level behavioural and interest targeting combined with the collection of real-time data about key campaign performance indicators we used the programmatic approach to ensure our client achieved the best ROI on their media resources. The goals of the first stage of the campaign were to improve consumer awareness of the benefits of concluding an SKB loan and drive quality traffic to landing pages.

case studies - skb - picture

In the second stage of the campaign we used personalized addresses and creative advertising solutions to retarget interested users and encourage them to use the informative calculation form on the website and submit their contact information.

The conversion rate achieved through advertising channels exceeded the conversion rate of organic visits, which is a rarity and shows that we really configured the best possible behavioural targeting pattern supported by cutting-edge technology delivered by iPROM Cloud that ensured the optimal distribution of advertising material.

Conversion rate (users opening the online informative calculation form) was 6.32% for consumer loans.
Conversion rate (users opening the online informative calculation form) was 11.69% for housing loans.
The engagement rate of visitors funnelled to the site by the campaign was better than the engagement rate of the organic traffic (direct visits to skb.si). Users who were directed to the site through the campaign completed 3.7 actions per visit (3.6 actions per visit by direct visitors).
75% of users, who completed the informational calculation form, then visited an SKB banka branch at a later date.