iPROM created an advertising campaign for Thermana Laško using the new iPROM 360 technology solution

Goals

Improved brand awareness for Thermana Laško
Improved target audience engagement rates

Results

6% improvement in the average number of views for a single page
Excellent user interaction and engagement rates for advertising messages
Improved brand recognition
Compared to other advertising channels and ad formats, iPROM 360 delivered the highest quality traffic
On average, unique users were exposed to the ad for 15 seconds
Using our technology solution, the average session duration increased by 115%
360-degree technology in advertising also resulted in viral spread that reached the broader audience

Last case studies

We used our iPROM 360 solution to create an advertising campaign for Thermana Laško. iPROM 360 allows companies to integrate 360-degree video and photo content into digital advertising and deliver an interactive and immersive experience to users viewing and exploring the content.

The technology turned out to be an excellent fit for a client from the tourism industry where visuals of the destination and accommodations rival price as the most popular and decisive factors.

case studies - Thermana Laško - picture

The client was focused on improving brand awareness, increasing advertising message reach and increasing interaction and engagement rates for online communication messages.

iPROM 360 was used to upgrade the advertising campaign running in digital media and help the client distinguish its communications from the competing advertising content. To improve distribution and reach, the advertising concept was combined with other iPROM solutions. Advanced targeting delivered by iPROM Cloud helped Thermana Laško extend its reach in digital media and deliver improved user experience and audience engagement.

The use of iPROM 360 ads resulted in a twofold improvement in effectiveness over traditional ads. Based on these results, Thermana Laško is planning to continue using iPROM 360 interactive ad formats for its future campaigns.

6% improvement in the average number of views for a single page
Excellent user interaction and engagement rates for advertising messages
Improved brand recognition
Compared to other advertising channels and ad formats, iPROM 360 delivered the highest quality traffic
On average, unique users were exposed to the ad for 15 seconds
Using our technology solution, the average session duration increased by 115%
360-degree technology in advertising also resulted in viral spread that reached the broader audience