iPROM Publisher Services – General Terms and Conditions (TOC)

These publisher services general terms and conditions (hereinafter: TOC) define and govern the terms under which iPROM’s publisher services and technologies are provided to the PUBLISHER, including the fees or subscriptions to be paid to iPROM, special terms that the PUBLISHER must meet to engage into iPROM’s publisher services and other terms for the use of the service.

The Publisher services – General Terms and Conditions apply to the following services for publisher provided by iPROM:

These General Terms and Conditions are between iPROM and the PUBLISHER (each a PARTY and collectively PARTIES) listed in the applicable INSERTION ORDER.

1. Definitions

In this TOC, unless the context clearly requires or indicates otherwise, the following advertising terms shall have the meaning ascribed to them below:

Ad / Advertisement are Advertising materials: Any digital advertisement, that can be text, videos, graphic designs, rich media and other advertising formats or any combination of the creative materials in a logical ad unit that is displayed on publisher’s sites to users.

Advertiser / Buyer: The final advertiser, that can be the advertiser of which the ad is shown, such as advertising agency, trading desk, or any other entity with the technology to buy Ad Inventory.

Ad Impression: A measurement of responses to Ad Requests from ad serving technology on publisher’s websites, resulting in one-time display of the ad material to one user.

Advertising Inventory / Ad Inventory: All the advertising placements made available by publisher, including placements for banners, advanced and custom formats, video streams, native ads, advertising links and other placements available on publisher’s sites.

Ad Serving: A process executed by the Ad Server, which technically routes the Ad, and displays it on the publisher’s site on a specific Ad Space.

Ad Tag: A piece of code that serves any kind of advertisement and identifies an Ad Space.

Ad Request / Ad Call: A one-time calling of the advertising code (Ad Tag) by user’s browser to be processed by Ad Serving to display an Ad.

(Approved) Demand Partner(s): All the partners approved by iPROM, such as direct Advertisers, Ad exchanges, SSPs, DSPs, DMPs etc. with whom iPROM forms business relationships on behalf of the publisher, enabling the publisher to benefit from a wider portfolio of demand partners.

Demand Side Platform (DSP): Online advertising platform, consisting of technology, software, tools, algorithms, infrastructure, and other parts, that allows Advertisers to buy advertising inventory on publisher’s sites by auction.

Supply Side Platform (SSP): The inventory is bought by Demand Side Platforms through Supply Side Platforms (SSPs), that are online platforms, consisting of technology, software, tools, algorithms, infrastructure, and other parts, that allow publishers to sell advertising inventory by auction (near real time).

Website(s) or Publisher’s Websites: Any websites (internet domains), digital applications or other IoT resources available on internet that are owned or directly operated by the publisher and on which iPROM is authorized to implement any kind of iPROM Publisher Technology.

User(s): Refers to a third party that is viewing website(s) through a browser application, namely specialized software for webpage viewing on different devices such as desktop computers, mobile phones, smart TVs and others.

Traffic: Number of page views performed by the Users on the Publisher’s website.

2. IPROM Publisher Dashboard Terms

3. Fulfilment of advertising requests

4. Publisher’s General Obligations

5. Publisher’s Website(s) Requirements

6. Fees and payments

7. Data Processing

8. Intellectual Property

9. Confidentiality

10. Limitation of Liability

11. Indemnification

12. Duration and termination

13. Miscellaneous

v 1.0, 20. 5. 2021

iPROM, d.o.o.