Digital media and technology adoption are driving a shift in the purchasing behaviour of Slovenian consumers

Towards the end of 2017, Valicon and iPROM carried out a survey to study the purchase path of Slovenian consumers and determine the role of digital channels in this process. The study has shown which contact points between the buyer and the offer or sellers affect the consumer behaviour across different stages of the purchasing process in four product categories holidays, consumer electronics, loans and cars).

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