iPROM Intelligence – Evolution of the Data Management Platform
10. 04. 2018
iPROM digital agency unveiled iPROM Intelligence, a new solution for consolidated processing of real-world data that extends its proprietary data management platform. iPROM Intelligence supports more accurate targeting based on independent data and events and provides the ability to tailor advertising messages, creative designs, and display frequency. The tool uses artificial intelligence for smart ad management and works with behavioural targeting to deliver the most effective message to the right user at the right time in the right place.
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