WE ENABLE MARKETERS TO DELIVER THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME, EVERY TIME.
BUILD STRONGER BRANDS BY LEVERAGING DATA AND ANALYTICS TO INCREASE THE EFFICIENCY AND EFFECTIVENESS OF CUSTOMER ACQUISITION STRATEGIES.
In a digitally-enabled world, there is a fundamental need for consumer-centric digital brand strategy. Understanding, measuring and managing your online presence is the foundation of successful business planning and leads directly to digital excellence. To meet the highest standards of brand advertising, we offer a comprehensive range of services, supported by years of experience and digital know-how. Advanced technology, certified competencies and remarkable ROI are our guarantee that your message will always draw your customers’ attention.
We have mastered digital marketing techniques that will give you a profound understanding of your digital-savvy audience.
Our amazing technology will give you a »beyond borders« web experience and provide you with the best insights possible into your customers’ behaviours and needs. Guided by advanced marketing approaches (including Cross-Device, Remarketing, Behavioral & Predictive Targeting, Audience Extension, Programmatic & Dynamic Creative Optimization), your brand will speak directly to the audience you most want to communicate with.
When it’s efficiently collected and logically organized, your data can be of crucial importance in making smarter business decisions.
A thorough analysis of the information gathered and processed from online surveys, as well as data from customers’ behavioral patterns, from your cross-channel campaigns and from offline sources will provide you with integrated insights and a better understanding of your target audiences, helping you to reach them more effectively.
Access to real-time insights will forever change the way you make decisions.
Working together, iPROM Cloud and Internet-scale architecture provide you with the most complete knowledge of your customers’ behaviour, helping you to execute cross-channel campaigns by connecting you to a global advertising ecosystem.
Every interaction made with your target audience is carefully noted and analysed in a personalised report delivered to you automatically.
We examine everything thoroughly: we look at clicks, impressions, investments, OTS, reach, frequency, target groups, conversion and sales data, all to measure the effectiveness of your online presence. That way, you can always make an informed decision as to which strategies or channels can be further improved to achieve the best possible results.
Social media is an important channel for any brand’s integrated market approach. It supports effective, two-way communication with your target audiences and provides a platform for building communities of followers.
By deliberately weaving social media into your strategies and by looking for synergies with advertising tools and tactics you can ensure that the right content reaches the right users and activates them to become ambassadors for your brand.
As you manage your social media and design strategies, you need to know and consistently track performance metrics. When looking to manage social media effectively, performance metrics are the foundation for planning marketing activities.
We support you as you design your social media communication and advertising strategy and provide help when you create content and manage individual channels (Facebook, Instagram, YouTube, Twitter, LinkedIn, Snapchat). We also provide attractive content creation services: from copywriting, producing photo and video content and application development to designing prize contests, competitions and other types of activation.
Rumours or recommendations through social networks are considered to be the most influential channel in shaping decision making. It is human nature to trust the people we know rather than impersonal and anonymous messages. In the language of the internet, this role is taken on by influencers, i.e. people with a large number of followers on social media that we know.
Influencers are ordinarily market-oriented and are aware of their influence and power. Marketing departments see them as an extension of a brand’s communication. This makes involving influencers into communication activities key to increasing impact, optimizing visibility and ensuring effective interactions in a modern communication environment.
We help you identify suitable influencers, whose posts across digital channels support your brand and its communication strategy. We advise you on how to effectively feature them on your social media profiles and take care of the operations behind campaign execution or communication activities with influencers. We will design a comprehensive and integrated communication strategy that will drive real chemistry between your brand and your customers.
The image of a brand is reflected in well-thought-out solutions that make an impact through digital media. We know that every detail counts so we design your digital communication messages thoughtfully and meticulously to ensure they achieve the best results.
We design creative solutions that meet the goals of your communication strategy while also delivering seamless performance across all digital environments. We take care of the design and the application of advertising solutions into all standard and premium formats.
There’s more. We help our clients design their web sites, mobile applications, e-mail newsletters and visual elements for social media. To achieve this, we follow the highest standards and professional recommendations and strive to deliver the best user experience across all tools.
Bringing media buying in-house is a key trend that will permanently change the decision-making process around your digital budgeting and spending.