Bring media buying in-house and get the connections, the technology and the know-how you need

As you transition to media buying in-house, you can rely on a partner with experience, extensive practical knowledge and integrity. With more than 15 years’ experience, our company is fully specialized in the adoption and deployment of programmatic processes. By acquiring iPROM’s advanced programmatic infrastructure, you’re also getting a strategic partner who will not only equip you with cutting-edge technology ready-made to meet your most demanding business goals, but is also ready with expert advice that you can depend on every step of the way.

Move as fast as you can

Among the many reasons for the rise of media buying in-house, the most important are return on spend; efficient audience segment targeting; and data protection. Thanks to iPROM’s advanced business intelligence system, adopting programmatic buying means being able to pump up the volume on a successful campaign or to launch new promotions, all while maintaining complete control over high-tech ad targeting and buying.

  • ALL-IN-ONE SOLUTION: Our centralized platform guarantees your programmatic team will be able to monitor, manage and execute all of your media operations and data quickly and easily from a single point.
  • DIRECT CONNECTIONS TO GLOBAL OR LOCAL INVENTORY AND DATA: By keeping you connected, our technology gives you in-depth insight into data held by you, your partners or third parties, regardless of their location.
  • PRIVACY CONTROL: We perfectly understand that ownership of your sensitive data secures your competitive advantage. Therefore, we equip you with transparency tools that identify the most reputable inventory that is already at your fingertips, with the optimal cost-to-value ratio.
  • PERFORMANCE GAINS: Programmatic tools and data importantly pivot on effectiveness and improve the outcomes. Programmatic practice can bring upon significant positive changes in your company’s culture and improve cross-departmental communication by sharing and acting upon your most valuable insights.
  • COST SAVINGS: Whether is it through an open exchange, a private exchange or a direct premium publisher relationship, you will have 100% control over you digital media buy.
  • ANALYTICS & DATA MINING: Insights into your unified audience and media data from customizable analytics will provide you with an in-depth understanding of your campaigns.
  • DATA: THE HEART OF YOUR BUSINESS: Programmatic buying allows you to get the inside scoop so you can act quickly on information you wouldn’t be comfortable sharing with external entities, especially in terms of intellectual property.
  • EFFICIENCY, SUPPORT & PRACTICAL KNOW-HOW: With over 15 years of »first-hand« experience in the fields of IT, digital advertising and digital media buying, we understand your needs perfectly and have tailored our services to meet them. We are more than happy to share our expertise with you and to ensure that your team is equipped with all the tools they need to better understand customer behaviour and feedback.