iPROM and Valicon research: In the new reality, the path to purchase has transformed and has become heavily dependent on the internet
07. 10. 2020
In July and August 2020, iPROM and Valicon conducted a study on the path to purchase of Slovenian consumers to determine how the new circumstances marked the purchasing habits of Slovenians. The results of the study, which analysed three different categories (loans, tourism, and telecommunications), show that the altered needs of the Slovenian consumer have a profound effect on the purchase intent, the path to purchase, and consumption.
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