iPROM starts the new year with cutting-edge retargeting algorithms
03. 12. 2024
iPROM has developed a new algorithm to optimise ad buying on global advertising marketplaces, allowing advertisers to manage digital advertising budgets more efficiently. Powered by cutting-edge artificial intelligence, the algorithm analyses user behaviour and purchase intent, enhancing advertising efficiency through the OpenRTB protocol and refining targeting across all stages of the purchase funnel.
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