iPROM Analysis 2023: Microsoft Edge gains browser market share in Southeast Europe, Germany and Austria

Microsoft Edge has overtaken Firefox this year to become the second most popular browser in the markets of Southeast Europe, Germany and Austria, behind Chrome as the leading web browser. In this region, users primarily access digital media content on their mobile phones, while they still use their PCs for more active consumption of digital media content. Android is the dominant mobile operating system, while Windows remains dominant on PCs, according to iPROM’s analysis of the technological characteristics of the user devices used to access digital media in Southeast Europe (Italy, Slovenia, Croatia, Serbia, Montenegro, Bosnia and Herzegovina, North Macedonia, Kosovo and Albania), Germany and Austria.

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