In the past year, iPROM used its software solutions for the dissemination of advertising messages to show 22.31% more ads to digital media users than in the year before. For the third consecutive year, the commerce branch holds the largest share of ads displayed (18%), closely followed by the car industry (nearly 17%).
The commerce branch takes the lead when it comes to ads displayed in digital media
When it comes to the share of ads displayed in digital media, first place was, once again, awarded to the retail industry last year (share of 18.06%), closely followed by the automotive industry (share of 16.97%) which grew by 2.4 percentage points compared to the year before. The third highest share of ads displayed was, once again, awarded to the financial branch; in comparison to 2018, however, it grew by nearly 3 percentage points. The entertainment and leisure industry recorded an 11.47% share, thus being awarded fourth place (in 2017, this industry was awarded second place). The fifth and sixth highest share of ads displayed in digital media were awarded, respectively, to the tourism industry (share of 10.31%) and telecommunications branch (share of 7.68%).
»In Slovenia, investments in digital advertising are growing at a rate of about 20% per year. The growth in investments and the relatively stable proportion of shares between the leading branches prove that, when it comes to efficiency, the digital branch is confirming its primacy in the field of advertising,« says Andrej Ivanec, the Media Planning Director of iPROM, about this analysis.
iPROM has been monitoring the number of ads displayed in digital media since 2005.
iPROM specializes in planning and running advertising campaigns in digital media. The tools we create are used across the industry by advertisers, direct marketers and web publishers and help them plan, execute and analyze their digital marketing activities. They are designed to increase the effectiveness of these activities as well as to make the complex world of web advertising a little simpler for our customers, justifying their investments with outstanding returns.
In a data-driven world, ad-serving efficiency is very important. Using media properties, data analytics, in-depth research and the smartest technology available, we enable marketers to deliver the right message to the right person at the right time, every time. With our tools for ultra-precise targeted audience segmentation, effective planning and proficient execution, companies are equipped to build better brands, more successful operations and stronger customer relationships.