iPROM digital agency unveiled iPROM Intelligence, a new solution for consolidated processing of real-world data that extends its proprietary data management platform. iPROM Intelligence supports more accurate targeting based on independent data and events and provides the ability to tailor advertising messages, creative designs, and display frequency. The tool uses artificial intelligence for smart ad management and works with behavioural targeting to deliver the most effective message to the right user at the right time in the right place.

iPROM Intelligence is a part of iPROM DMP data management platform that manages real-world data, i.e. data that is not related to a user, campaign, advertisement or media.
Data is acquired in real time from independent providers using APIs and systematically processed on a single platform. Advanced algorithms are then used to deploy them meaningfully into advertising campaigns.

Independent data available to iPROM Intelligence includes weather data, stock prices, exchange rates, cryptocurrency balance, public transport timetables, opening hours, traffic data and other independent events (sporting, economic, etc.). This is data that is not related to a user and may affect the effectiveness and results of advertising campaigns in digital media.

With the launch of iPROM Intelligence that uses data not considered to be personal to support advanced targeting, iPROM updated its data management platform to iPROM DMP 2.0.

»Advertisers will be able to use the new solution that combines processed real-world data and related user behavioural patterns on iPROM Cloud to reach digital media users even more effectively,« said Tomaž Tomšič, head of iPROM Labs.

iPROM Intelligence - iPROM - Press

About iPROM

iPROM is a leading regional provider of media and technology solutions for digital advertising on the open web. Our knowledge and experience help our customers streamline the complexities of marketing in the digital environment. By combining advanced technology with the most comprehensive consumer behaviour data on the market, we enable our clients to display the right advertising messages to the right person at the right time on the right device while also helping online publishers grow revenues.

iPROM is a high-tech company that brings together the broadest range of consulting, analytical, media and software solutions needed in digital media advertising. Our continuous investments in technological development help us stay ahead of the competition and keep our clients at the front of the minds of their target audiences.



iPROM contact

For more information contact:

Tanja Fon

Head of Corporate Communications