Ljubljana Airport FLY 2.0, developed by Fraport Slovenija and iPROM, won the Best Use of AI in Planning award. SPAR Tailormade, developed by SPAR Slovenija and iPROM, and Kotányi AI Chef, developed by Kotányi and Retoba, were also named finalists.
Slovenian technology companies iPROM and Retoba achieved significant international recognition at the Digiday Media Buying & Planning Awards 2026. Ljubljana Airport FLY 2.0 won the Best Use of AI in Planning category, while SPAR Tailormade and Kotányi AI Chef were both named finalists.
Developed by Fraport Slovenija and iPROM, Ljubljana Airport FLY 2.0 uses artificial intelligence to enhance media planning through advanced optimisation and continuous campaign adaptation based on real-time data. The international jury selected the solution as the winner of the Best Use of AI in Planning category.
Two additional Slovenian innovations were also recognised among this year’s finalists:
- SPAR Tailormade – Intelligent Retail Media System, developed by SPAR Slovenija and iPROM, in the Best Retail Media Strategy category.
- Kotányi AI Chef, developed by Kotányi Slovenia and Retoba, in the Best Creative Use of AI category.
Three Solutions, Three Different Approaches to AI Innovation
Developed by Fraport Slovenija and iPROM, Ljubljana Airport FLY 2.0 demonstrates how artificial intelligence can transform media planning by continuously adapting campaign decisions based on live signals, audience behaviour and campaign performance.
Developed by SPAR Slovenija and iPROM, SPAR Tailormade is an advanced retail media platform that combines first-party data, advertising technology and media strategy. It enables brands to deliver more relevant customer communications while allowing SPAR Slovenija to manage and monetise its retail media ecosystem more effectively.
Developed by Kotányi Slovenija and Retoba, Kotányi AI Chef introduces a new generation of conversational brand experiences. Powered by generative AI, it helps consumers discover and personalise recipes while enabling the brand to deliver interactive, personalised and always-available customer communications.
Although different in purpose and execution, all three solutions are the result of close collaboration between clients and development teams. Together, they demonstrate that artificial intelligence creates the greatest business value when it is embedded in user experiences, media strategies and business processes rather than implemented as a standalone technology.
International Recognition for Slovenian Innovation
The Digiday Media Buying & Planning Awards are among the world’s most prestigious awards in media planning, digital advertising and marketing innovation.
Each year, an international panel of industry experts recognises projects that advance modern marketing through technology, innovation, creativity and measurable business results.
This year’s finalists and winners also included some of the world’s leading brands, agencies and technology companies, including Uber Advertising, WPP Media, Samsung Ads, Mindshare, Kepler, Kraft Heinz, Mazda and the NFL.
“Winning one award and earning two additional finalist placements represents an important international achievement for all participating teams and partners. We are especially pleased that three fundamentally different approaches to applying artificial intelligence have been recognised: AI-powered media planning, an advanced retail media platform and a new generation of AI-driven conversational experiences. This once again demonstrates that solutions developed in Slovenia can set new industry standards while competing successfully on the global stage,” said Simon Cetin, Partner and Co-Founder of iPROM and Founder of Retoba.
The achievement reflects the long-term collaboration, shared vision and mutual trust between Fraport Slovenija, SPAR Slovenija, Kotányi, iPROM and Retoba, as well as the expertise of all teams involved in developing these award winning solutions.
About the Digiday Media Buying & Planning Awards
The Digiday Media Buying & Planning Awards are presented annually by Digiday, one of the world’s leading media platforms covering digital marketing, media and advertising technology. The awards recognise organisations and projects that advance innovation in media planning through technology, creativity and measurable business impact.
About iPROM
iPROM is a leading regional provider of media and technology solutions for digital advertising on the open web. Our knowledge and experience help our customers streamline the complexities of marketing in the digital environment. By combining advanced technology with the most comprehensive consumer behaviour data on the market, we enable our clients to display the right advertising messages to the right person at the right time on the right device while also helping online publishers grow revenues.
iPROM is a high-tech company that brings together the broadest range of consulting, analytical, media and software solutions needed in digital media advertising. Our continuous investments in technological development help us stay ahead of the competition and keep our clients at the front of the minds of their target audiences.