Slovenian Advertisers Will Again Spend the Most on Display Advertising

In 2020, Slovenian online advertisers will spend the most on display advertising. The study carried out by iPROM and Valicon among 220 Slovenian advertising and marketing decision-makers shows the effectiveness of digital advertising continues to be the key driver behind its adoption. The key findings of this year’s survey of Slovenian companies’ attitudes towards digital advertising reveal that while specialized digital advertising agencies are growing in importance, companies still rely primarily on their internal data when planning advertising activities in digital media.

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