Volkswagen engages over 7,500 potential customers with iPROM Configurator for researching vehicles

iPROM has developed iPROM Configurator, an advanced advertising concept that allows car advertisers to effectively connect with customers during the research stage of their buying journey. It lets potential buyers virtually design a new vehicle model of their choice within the ad itself to create an interactive advertising experience with an element of gamification. The new concept has been used recently by Volkswagen in its advertising campaign for the new T-Cross model and has activated 7,500 potential buyers to explore the vehicle.

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