An analysis of media consumption which was performed at iPROM at the end of March, recorded an average 59 percent growth of average daily reach and a 78 percent increase in daily visits of digital media in the Adriatic region.
The interest in digital media content increased in the second half of March compared to February by 39 percent in the Croatian media, by 52 percent in the Slovenian and Serbian media, by 58 percent in the Montenegrin media, by 64 percent in the Macedonian media and by 135 percent in Bosnia and Herzegovina.
»In the past two weeks, the interest in the content published in digital media has increased by nearly as much as in the past ten years. On average, we perceive a 5% to 15% growth in reach and visits of digital media annually. What we have been perceiving in the past few days is simply incredible, from the point of view of growth. I have never seen such growth in my entire career. This situation presents major challenges for everyone who is responsible for maintaining the infrastructure of various digital platforms,« says Tomaž Tomšič, Head of iPROM Labs.
iPROM specializes in planning and running advertising campaigns in digital media. The tools we create are used across the industry by advertisers, direct marketers and web publishers and help them plan, execute and analyze their digital marketing activities. They are designed to increase the effectiveness of these activities as well as to make the complex world of web advertising a little simpler for our customers, justifying their investments with outstanding returns.
In a data-driven world, ad-serving efficiency is very important. Using media properties, data analytics, in-depth research and the smartest technology available, we enable marketers to deliver the right message to the right person at the right time, every time. With our tools for ultra-precise targeted audience segmentation, effective planning and proficient execution, companies are equipped to build better brands, more successful operations and stronger customer relationships.