Marketing strategies in times of uncertainty: How to succeed even in a period of economic downturn? - iPROM - Expert opinions - Leon Brenčič

Marketing Strategies in Times of Uncertainty: How to Succeed Even in a Period of Economic Downturn?

Leon Brenčič

In the first quarter of 2023, the European economy showed encouraging growth indicators, but growth is slowing somewhat due to an uncertain macroeconomic environment and various factors affecting consumer sentiment. In Slovenia, economic growth has slowed compared to the last quarter of 2022. Inflation rates remain high and prices for goods, energy products and services are also rising. This could lead to declining consumer sentiment and a reduction in the consumer confidence indicator later in the year. We live in volatile times, and no one can predict what the second half of the year will bring.

Read more