Leon Brenčič writing for Marketing magazin: Where should your budget go this autumn and which investments into digital channels will pay off? - iPROM - News

Leon Brenčič writing for Marketing magazin: Where should your budget go this autumn and which investments into digital channels will pay off?

Leon Brenčič

In his column for the September issue of Marketing magazin, Leon Brenčič, Client Service Director at iPROM, explored how to use effective advertising to maintain stable business over the final and decisive quarter.

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Leon Brenčič for Marketing magazin: Has digital marketing already entered Industry 4.0? - iPROM - News

Leon Brenčič for Marketing magazin: Has digital marketing already entered Industry 4.0?

Leon Brenčič

For the last couple of years, we have been talking about Industry 4.0 as part of the digital transformation. The main idea of digital transformation is to connect and intertwine digital and physical technologies using cloud services, artificial intelligence, the Internet of Things and robotics in order to provide more flexible, responsive and connected forms of operation based on data. If this transition to Industry 4.0 has been more subtle in recent years, we have now witnessed exponential progress. What has been the common thread of the past two months? Digitalisation and data. If you were not aware of their significance before the current situation, now, in the light of the new reality, the answers have come. Where is the digital marketing in this process?

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The new digital wave is coming. We should get ready. - iPROM - Blog - Leon Brencic

The new digital wave is coming. We should get ready.

Leon Brenčič

We currently primarily purchase products related to our immediate needs. With the exception of basic necessities, we shop online and as the government containment measures are lifted gradually, we will return to our shopping habits, although they will be different. Advertising in digital media is a key communication tool for anchoring brands in the consumers’ consciousness. The pandemic will likely force the awareness of this fact onto the last remaining holdouts against digital transformation and digital forms of communication.

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Reach the objectives pursued and create surpluses by connecting the right competencies - iPROM - Blog - Leon Brenčič

Reach the objectives pursued and create surpluses by connecting the right competencies

Leon Brenčič

Creating surpluses is the goal of every successful company; in order to reach the objectives pursued, these companies carefully plan their activities, monitor them, manage and optimise them and, in the end, exceed them. Any surpluses are a consequence of an alignment between the trademark and agencies. The key to the success of the trademark therefore depends on the excellence of all aspects of the marketing strategy, prepared by the agency for a contracting entity. In practice, this is usually simple to achieve by employing specialisation and participation among different agencies.

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Data-based advertising: Sales data analysis and digital advertisement tactics directly stimulating sales (Part 4) - iPROM - Blog - Leon Brenčič

Data-based advertising: Sales data analysis and digital advertisement tactics directly stimulating sales (Part 4)

Leon Brenčič

Trademarks with a clearly defined data marketing strategy and an insight into the needs of their consumers are able to use adapted activities to target consumers in a more comprehensive, efficient manner.

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A good consumer experience is the key to success of a company (Part 2) - iPROM - Blog - Leon Brenčič

A good consumer experience is the key to success of a company (Part 2)

Leon Brenčič

In my previous blog, I wrote about the meaning of user and consumer experience, focussing on digital consumer experience. In this blog, I’d like to point out the key myths and recommendations in order to design a better consumer experience.

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A good consumer experience is the key to success of a company (Part 1) - iPROM - Blog - Leon Brenčič

A good consumer experience is the key to success of a company (Part 1)

Leon Brenčič

As technology becomes more powerful, it is strongly altering buying behaviour and expectations of consumers. Instead of creating a user experience (UX), we are now focussing on designing a consumer experience (CX), based on creating experiences throughout the (digital) retail chain by exceeding expectations.

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