About author

Leon Brenčič has been with iPROM since 2016, where he is in charge of sales and customer service. He is responsible for coordinating the work of the media department team in terms of sales and sales performance. A specialist in innovative sales approaches, he has extensive experience in identifying clients' needs when it comes to modern communications. He first encountered online media in a professional capacity in 2007. In his free time, Leon studies digital marketing concepts in industries such as automotive, banking, FMCG, consumer electronics, etc. By nature, he is an explorer of business opportunities, a passion he enthusiastically shares with his team and clients.
The purchase journey in the automotive industry is moving increasingly online - iPROM - Expert opinions - Leon Brenčič

The purchase journey in the automotive industry is moving increasingly online

Leon Brenčič

Car shopping is on the rise again, but is moving online. During the pandemic, online shopping has become a strong part of the shopping habits of Slovenian consumers. However, buying a car is more complex than buying consumer goods, and car dealers cannot completely digitalize their purchase journeys just yet. What are the obstacles and how can dealers overcome them in the coming years, which will be critical to the recovery of the automotive industry?

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What should the automotive industry bet on this year to avoid a repeat of last year? - iPROM - Expert opinions - Leon Brenčič

What should the automotive industry bet on this year to avoid a repeat of last year?

Leon Brenčič

The automotive industry faces several challenges, despite the impressive global sales figures achieved in recent years (68.2 million cars in 2018 and 65.5 million in 2019). Lockdown measures have led to the closure of production facilities, disruptions in supply chains and a drop in walk-in traffic at retail outlets. On the other hand, this year has seen a renewed interest in car purchases. How is the automotive industry coping with the challenges and where do we stand after the first quarter of the year?

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Leon Brenčič writing for Marketing magazin: Where should your budget go this autumn and which investments into digital channels will pay off? - iPROM - News

Leon Brenčič writing for Marketing magazin: Where should your budget go this autumn and which investments into digital channels will pay off?

Leon Brenčič

In his column for the September issue of Marketing magazin, Leon Brenčič, Client Service Director at iPROM, explored how to use effective advertising to maintain stable business over the final and decisive quarter.

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Leon Brenčič for Marketing magazin: Has digital marketing already entered Industry 4.0? - iPROM - News

Leon Brenčič for Marketing magazin: Has digital marketing already entered Industry 4.0?

Leon Brenčič

For the last couple of years, we have been talking about Industry 4.0 as part of the digital transformation. The main idea of digital transformation is to connect and intertwine digital and physical technologies using cloud services, artificial intelligence, the Internet of Things and robotics in order to provide more flexible, responsive and connected forms of operation based on data. If this transition to Industry 4.0 has been more subtle in recent years, we have now witnessed exponential progress. What has been the common thread of the past two months? Digitalisation and data. If you were not aware of their significance before the current situation, now, in the light of the new reality, the answers have come. Where is the digital marketing in this process?

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The new digital wave is coming. We should get ready. - iPROM - Blog - Leon Brencic

The new digital wave is coming. We should get ready.

Leon Brenčič

We currently primarily purchase products related to our immediate needs. With the exception of basic necessities, we shop online and as the government containment measures are lifted gradually, we will return to our shopping habits, although they will be different. Advertising in digital media is a key communication tool for anchoring brands in the consumers’ consciousness. The pandemic will likely force the awareness of this fact onto the last remaining holdouts against digital transformation and digital forms of communication.

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Reach the objectives pursued and create surpluses by connecting the right competencies - iPROM - Blog - Leon Brenčič

Reach the objectives pursued and create surpluses by connecting the right competencies

Leon Brenčič

Creating surpluses is the goal of every successful company; in order to reach the objectives pursued, these companies carefully plan their activities, monitor them, manage and optimise them and, in the end, exceed them. Any surpluses are a consequence of an alignment between the trademark and agencies. The key to the success of the trademark therefore depends on the excellence of all aspects of the marketing strategy, prepared by the agency for a contracting entity. In practice, this is usually simple to achieve by employing specialisation and participation among different agencies.

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Data-based advertising: Sales data analysis and digital advertisement tactics directly stimulating sales (Part 4) - iPROM - Blog - Leon Brenčič

Data-based advertising: Sales data analysis and digital advertisement tactics directly stimulating sales (Part 4)

Leon Brenčič

Trademarks with a clearly defined data marketing strategy and an insight into the needs of their consumers are able to use adapted activities to target consumers in a more comprehensive, efficient manner.

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A good consumer experience is the key to success of a company (Part 2) - iPROM - Blog - Leon Brenčič

A good consumer experience is the key to success of a company (Part 2)

Leon Brenčič

In my previous blog, I wrote about the meaning of user and consumer experience, focussing on digital consumer experience. In this blog, I’d like to point out the key myths and recommendations in order to design a better consumer experience.

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A good consumer experience is the key to success of a company (Part 1) - iPROM - Blog - Leon Brenčič

A good consumer experience is the key to success of a company (Part 1)

Leon Brenčič

As technology becomes more powerful, it is strongly altering buying behaviour and expectations of consumers. Instead of creating a user experience (UX), we are now focussing on designing a consumer experience (CX), based on creating experiences throughout the (digital) retail chain by exceeding expectations.

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About author

Leon Brenčič has been with iPROM since 2016, where he is in charge of sales and customer service. He is responsible for coordinating the work of the media department team in terms of sales and sales performance. A specialist in innovative sales approaches, he has extensive experience in identifying clients' needs when it comes to modern communications. He first encountered online media in a professional capacity in 2007. In his free time, Leon studies digital marketing concepts in industries such as automotive, banking, FMCG, consumer electronics, etc. By nature, he is an explorer of business opportunities, a passion he enthusiastically shares with his team and clients.