Why display advertising is the main choice of advertisers - iPROM - Expert opinions - Andrej Ivanec

Why display advertising is the main choice of advertisers

Andrej Ivanec

According to recent research by iPROM and Valicon, display advertising is the most popular form of digital advertising, even among domestic brands. Read this post to learn about its strengths, why it’s prioritized by the leading advertisers and how it’s delivering results.

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Automotive industry: It's time for digital acceleration - iPROM - Expert opinions - Miloš Suša - Main

Automotive industry: It’s time for digital acceleration

Miloš Suša

The pandemic has left its mark on all industries and many businesses worldwide and the automotive industry is among those facing major challenges. The changes impacted the supply chain and production as well as its ability to meet customer demand. To date, the industry has already adjusted to the new situation somewhat, but for its long-term recovery it will be even more important to take into account the changing consumer purchasing patterns and habits, as well as the changing media/advertising landscape.

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The purchase journey in the automotive industry is moving increasingly online - iPROM - Expert opinions - Leon Brenčič

The purchase journey in the automotive industry is moving increasingly online

Leon Brenčič

Car shopping is on the rise again, but is moving online. During the pandemic, online shopping has become a strong part of the shopping habits of Slovenian consumers. However, buying a car is more complex than buying consumer goods, and car dealers cannot completely digitalize their purchase journeys just yet. What are the obstacles and how can dealers overcome them in the coming years, which will be critical to the recovery of the automotive industry?

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The best of digital perpetuum mobile for banks - iPROM - Expert opinions - Igor Mali - Main

The best of digital perpetuum mobile for banks

Igor Mali

The banking industry has been digitizing its services and processes in response to low margins and increased competition for several years now. As consumer appetite for digital services continues to grow, new banking technologies are springing up like mushrooms to transform the entire banking market. In this post, you’ll learn how traditional banks can reach consumers today, improve the customer experience, optimise their business and stay ahead of their competition.

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A basic guide to digital transformation for consumer brands - iPROM - Expert opinions - Miloš Suša - Main

A basic guide to digital transformation for consumer brands

Miloš Suša

The use of advanced technologies will continue to fuel the growth in online commerce in the future. Consumer brands are on thin ice that will give way under those that embrace digital technologies without a pre-determined strategy or solely for the sake of digitalisation. Check out this short guide to learn how you can transform your business safely and effectively.

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Where is digital transformation leading retailers? - iPROM - Expert opinions - Sašo Fleiss

Where is digital transformation leading retailers

Sašo Fleiss

The meteoric rise of digital advertising and new marketing trends have revolutionised the FMCG industry. From smart shopping carts to maximising advertising investments, companies are adapting their business models to the new reality. Read this post to learn about the key trends transforming the industry and retailers that are emerging as winners from the crisis.

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How accelerating digitisation is changing the banking experience - iPROM - Expert opinions - Uroš Končar - Main

How accelerating digitisation is changing the banking experience

Uroš Končar

While banks previously did not fully take advantage of digital technology, the past year has seen significant strides in their digital transformation. While they’ve managed to digitalize new processes and deploy services for contactless remote commerce in just a few months, they still have their work cut out for them in the future. Read this post to find out how the traditional banking industry is adapting to the new environment and the things that will have a huge impact on its future.

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What should the automotive industry bet on this year to avoid a repeat of last year? - iPROM - Expert opinions - Leon Brenčič

What should the automotive industry bet on this year to avoid a repeat of last year?

Leon Brenčič

The automotive industry faces several challenges, despite the impressive global sales figures achieved in recent years (68.2 million cars in 2018 and 65.5 million in 2019). Lockdown measures have led to the closure of production facilities, disruptions in supply chains and a drop in walk-in traffic at retail outlets. On the other hand, this year has seen a renewed interest in car purchases. How is the automotive industry coping with the challenges and where do we stand after the first quarter of the year?

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How can an effective data strategy help you sell even as circumstances change - iPROM - Expert opinions - Nejc Lepen

How can an effective data strategy help you sell even as circumstances change

Nejc Lepen

A best practice example of leveraging digital media for branding and accelerating sales by using intelligent advertising technologies and advanced databases.

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Nejc Lepen for Delo: When an airport becomes an advertising medium - iPROM - News

When an airport becomes an advertising medium

Nejc Lepen

The digital transformation of the media inventory of Ljubljana Jože Pučnik Airport is an example of good practice for monetizing proprietary media assets.

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