Why display advertising is king of digital communication, and why nothing will dethrone it? - iPROM - Blog - Andrej Ivanec

Why display advertising is king of digital communication, and why nothing will dethrone it?

Andrej Ivanec

Digital media is dominated by display advertising, and investment into this form of advertising will doubtlessly continue to increase. Considering the results of the AdEx study for Slovenia, display advertising has already exceeded 60 per cent of all investments into digital advertising in the Slovenian media, while the iPROM and Valicon research on the relationship of Slovenian companies towards digital advertising predicts that this year, Slovenian advertisers will allocate the largest portion of advertising means to this form of digital advertising.

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New technologies are dictating new advertising rules - iPROM - Blog - Miha Rejc

New technologies are dictating new advertising rules

Miha Rejc

What do technological innovations contribute to digital advertising?

Nowadays, technological development is exponentially quick; many innovations appearing on the market a couple of years ago will start being used for mass consumption in the years to come. The last leap of a similar size happened approximately ten years ago when smartphones appeared on the market, changing the manner in which we communicate, obtain information, and perform daily tasks. Our perception of the world has changed. We were all a part of this (r)evolution. The next giant leap is happening right this instant.

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Efficient data-based advertising: Finding and reaching new consumer (profiles) - iPROM - Blog - Miloš Suša

Efficient data-based advertising: Finding and reaching new consumer (profiles)

Miloš Suša

How do the use of data and advanced digital advertising technology help us identify the potential of the product market, sales opportunities, and the delivery of an advertising message at the right time, place, and device?

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Advertising supporting the story of the brand - iPROM - Blog - Luka Andrejak

Advertising supporting the story of the brand

Luka Andrejak

In advertising, a good story has become of key importance for the success of the brand. Stories explaining how, what and why a brand is offering something are creating the difference on the market.

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Data based advertising needs a good strategy How to obtain relevant data - iPROM - blog - Igor Mali

Data-based advertising needs a good strategy: How to obtain relevant data?

Igor Mali

Marketing experts agree that data are the new petrol and, as such, the new driving force behind modern marketing. Appropriately processed, interpreted and applied data enable companies to achieve a higher level of understanding when it comes to consumers, and a better possibility to create adapted content.

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Advertising in the framework of managing customer experience CX - iPROM - Blog - Andrej Cetin

Advertising in the framework of managing customer experience (CX)

Andrej Cetin

Today, consumers have more choice than ever before. During each of their interactions with a brand, they expect more and more responsiveness, engagement, and an increasingly important level of individual communication. The expectations of consumers are increasing; the question remains, however, of whether brands can also respond to them equally.

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Why is user recognition via XDID important for better targeting - iPROM - Blog - Luka Andrejak

Why is user recognition via XDID important for better targeting?

Luka Andrejak

Marketing experts are increasingly interested in using the XDID manner of targeting users. This method provides for more personalised advertising, tailored to the user, taking into consideration their behaviour and their (purchasing) habits on different devices and channels. Without a thorough understanding of consumers who use several different devices every day, advertising will namely not be efficient; when capturing data, however, legislation must be taken into consideration

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How will new technologies affect our purchase experiences - iPROM - Blog - Andrej Cetin

How will new technologies affect our purchase experiences?

Andrej Cetin

Change and innovation in digital marketing happen almost daily. Work in this field requires a knowledge of trends shaping the world of today; far more important, however, is to recognise trends that will be shaping the future.

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Technological trends that will mark the field of digital advertising in 2019 - iPROM - Blog - Nejc Lepen

Technological trends that will mark the field of digital advertising in 2019

Nejc Lepen

The digital marketing revolution is happening extremely quickly. New technological innovations basically appear every day, meaning that digital advertising technologies must also change in real time.

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Artificial intelligence in advertising reality or just the latest marketing buzzword - iPROM - Blog - Luka Andrejak

Artificial intelligence in advertising – reality or just the latest marketing buzzword?

Luka Andrejak

The current applicative value of artificial intelligence in digital advertising.

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