Reach the objectives pursued and create surpluses by connecting the right competencies - iPROM - Blog - Leon Brenčič

Reach the objectives pursued and create surpluses by connecting the right competencies

Leon Brenčič

Creating surpluses is the goal of every successful company; in order to reach the objectives pursued, these companies carefully plan their activities, monitor them, manage and optimise them and, in the end, exceed them. Any surpluses are a consequence of an alignment between the trademark and agencies. The key to the success of the trademark therefore depends on the excellence of all aspects of the marketing strategy, prepared by the agency for a contracting entity. In practice, this is usually simple to achieve by employing specialisation and participation among different agencies.

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Consumer Information as the Compass of Creativity - iPROM - Blog - Slaven Petrovič

Consumer Information as the Compass of Creativity

Slaven Petrovič

As consumers, we are increasingly inspired by stories and excellent offers; in the future, the most successful brands will be the ones building their story around the needs and interests of their consumers. Previously, the creators recognised said needs and interest intuitively; nowadays, however, we can check them very effectively by using data. Today, data are considered to be the compass when it comes to planning communication and advertisement action.

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Data-based advertising: Sales data analysis and digital advertisement tactics directly stimulating sales (Part 4) - iPROM - Blog - Leon Brenčič

Data-based advertising: Sales data analysis and digital advertisement tactics directly stimulating sales (Part 4)

Leon Brenčič

Trademarks with a clearly defined data marketing strategy and an insight into the needs of their consumers are able to use adapted activities to target consumers in a more comprehensive, efficient manner.

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Developing data management strategy: What other departments of your company know about your customers? - iPROM - blog - Igor Mali

Developing data management strategy: What other departments of your company know about your customers?

Igor Mali

A comprehensive overview of the collected data in all departments of the company improves the business decision-making and competitiveness of the company on the market.

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The consumer decision journey: where are we today? - iPROM - Blog - Miloš Suša

The consumer decision journey: where are we today?

Miloš Suša

The decision journey of modern omni connected consumers has changed radically over the last ten years. The rapid development of technology affects the formation of new points of consumer contact with a brand that are crucial for the consumer decision journey. Therefore, brands have strongly focused on understanding what drives consumer decisions and what affects their purchase journey.

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Back to digital basics: Symbiosis of push and pull - iPROM - Blog - Andraž Turel

Back to digital basics: Symbiosis of push and pull

Andraž Turel

Day and night, plus and minus, yin and yang – they all have something in common: one element cannot exist without the other. We know such an example also in the digital ecosystem. These are pushing and pulling forces by which we are trying to influence the behaviour of digital media users. Of course, the strategies differ because of the endlessness of push/pull opportunities.

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Using digital advertising at the best value for money invested in advertising - iPROM - Blog - Andrej Ivanec

Using digital advertising at the best value for money invested in advertising

Andrej Ivanec

Surpluses in the dynamic digital ecosystem can only be generated through a sound strategy and an innovative combination of advertising approaches. These must be based on data and technology to ensure the possibility of continuous optimising and thus enriching the funds invested in the form of improved results.

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Basic Terminology: JPG, EPS, PNG – how do they differ? - iPROM - blog - Andrej Beširevič

Basic Terminology: JPG, EPS, PNG – how do they differ?

Andrej Beširevič

Often, there is a miscommunication between the marketing department and the designers. It can already be tricky to properly understand the differences between the image files. For marketing experts to communicate better and easier with the designers, it is advisable for them to understand the basic terminology and the key characteristics of the most common image files. This facilitates communication between the departments and improves the efficiency of project implementation.

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Why display advertising is king of digital communication, and why nothing will dethrone it? - iPROM - Blog - Andrej Ivanec

Why display advertising is king of digital communication, and why nothing will dethrone it?

Andrej Ivanec

Digital media is dominated by display advertising, and investment into this form of advertising will doubtlessly continue to increase. Considering the results of the AdEx study for Slovenia, display advertising has already exceeded 60 per cent of all investments into digital advertising in the Slovenian media, while the iPROM and Valicon research on the relationship of Slovenian companies towards digital advertising predicts that this year, Slovenian advertisers will allocate the largest portion of advertising means to this form of digital advertising.

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New technologies are dictating new advertising rules - iPROM - Blog - Miha Rejc

New technologies are dictating new advertising rules

Miha Rejc

What do technological innovations contribute to digital advertising?

Nowadays, technological development is exponentially quick; many innovations appearing on the market a couple of years ago will start being used for mass consumption in the years to come. The last leap of a similar size happened approximately ten years ago when smartphones appeared on the market, changing the manner in which we communicate, obtain information, and perform daily tasks. Our perception of the world has changed. We were all a part of this (r)evolution. The next giant leap is happening right this instant.

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