The digital advertising campaign entitled “We help you make your wishes come true” designed by iPROM, SKB banka and Valicon won in the category for the Most effective digital project (Use of Data) at 2021 WEBSI Online Champions – the largest digital project competition in Slovenia.
iPROM, a pioneer in the development of digital advertising technologies, is looking to strengthen its development team with a front-end developer (m/f).
iPROM is a pioneer in the development of digital advertising technologies and the largest digital agency in Slovenia. As our company’s operations in Slovenia and the region are expanding rapidly, we are looking to strengthen our development team with an AdTech/programmatic advertising developer.
The digital transformation of the media inventory of Ljubljana Jože Pučnik Airport is an example of good practice for monetizing proprietary media assets.
In his column for the September issue of Marketing magazin, Leon Brenčič, Client Service Director at iPROM, explored how to use effective advertising to maintain stable business over the final and decisive quarter.
How can you attract back customers who left the online shopping cart before they finished shopping online?
Retail sales in Western European markets will not reach last year’s revenues, but one of its segments—online shopping—will record significant growth this year. Markets of Spain, Italy and the Netherlands severely affected by the pandemic will see rapid growth in online shopping. Many people in Western Europe will make at least some purchases online by the end of 2020.
With the onset of the coronavirus pandemic, online shopping came to fore, and its use is expected to grow by 18 per cent this year.
The consumer has undoubtedly changed in recent months. The current deteriorating situation regarding Covid-19, however, will move everyday life even further online and further solidify the consumer’s digital habits. Understanding changes in consumer activity and history, as well as technological trends in the industry, can help you adapt successfully.