09. 06. 2025
The European digital advertising market reached €118.9 billion in 2024, up 16 percent from 2023. Notable countries with above-average growth are Croatia, which achieved a growth rate of 14.3%, and Serbia, which, with a 24.8% increase, making it one of the fastest-growing markets. Display advertising remains a key segment in both markets. In Europe, display advertising increased by 18.2 percent in 2024. In Croatia, it recorded a growth rate of 13.2%, and in Serbia, it matched the European rate with an 18.2% increase.