Simon Struna, Programmatic Ecosystem Specialist at iPROM, has talked to Marketing magazin on the manipulation of advertising technology platforms. In the article, he draws attention to the importance of long-term objectives in the company, brand safety and respect for users' privacy.

Simon Struna, Programmatic Ecosystem Specialist, said in the interview with Marketing magazin that striving for quick and immediate earnings by publishers and the tendency for the cheapest and immediate conversions by advertisers can be harmful or even fatal for the company in the long term. He also pointed out that independence and transparency are among the main advantages that companies can provide.

“iPROM develops digital advertising technology which guarantees the highest ethical standards of user privacy protection. We strive to protect the client’s brand, both from the perspective of data and reputation. We not only provide our clients with the best for their money from the point of view of efficiency, but we also help them navigate in the environment full of traps to successfully build their long-term strategies in digital media,” said Simon Struna.

You can read the entire interview with Simon on this link.