The European digital advertising market reached €118.9 billion in 2024, up 16 percent from 2023. Notable countries with above-average growth are Croatia, which achieved a growth rate of 14.3%, and Serbia, which, with a 24.8% increase, making it one of the fastest-growing markets. Display advertising remains a key segment in both markets. In Europe, display advertising increased by 18.2 percent in 2024. In Croatia, it recorded a growth rate of 13.2%, and in Serbia, it matched the European rate with an 18.2% increase.

At the DIGGIT 2025 conference, the project integrating reinforcement learning into the Ljubljana Airport FLY advertising platform – developed by Fraport Slovenia and iPROM – won the Grand Prize for Digital Efficiency and the Gold Prize in the Data Use in Digital Advertising category. The project received these awards based on its measurable business results, innovative use of artificial intelligence, and consistent, long-term data strategy.