Life in China is getting back on track, and consumers want to travel again after a long time. Most of the interest is directed towards domestic tourism, which is coming back to normal.

Globalisation brings many benefits, but on the other hand, the interconnectedness of everything and everyone has affected the economy throughout the world, even in the era of new reality. The encouraging news is coming from China, from the automotive industry to be more precise.

Miha Rejc, Head of Social-Media Management of iPROM, spoke to Marketing magazin in order to explain how the new reality affects marketing communications and an increase in social media traffic.

Andrej Ivanec, Media Planning Director of iPROM, has conducted an interview with the business magazine »Svet kapitala«, in which he discussed the necessity of targeted advertising in this new reality.

Due to the pandemic, marketing in the tourism sector all over the world is facing numerous challenges. According to the predictions, national borders will soon be open again, with the tourist resorts being allowed to open their doors as well. This is why now is the perfect time for the tourist sector to remember contact with consumers who will soon be able to choose from among the many options available on the market.