At the conference SEMPL, iPROM, in cooperation with the client Atlantic Group and the Valicon market research company received the Golden Sempler in the category Best use of Data for the project »Argeta zelenjavni namazi« (Argeta vegetable spreads) – predictive digital advertising.

On Friday, 18 October, another prosperous iPROM Academy ended, where practical advice for effective digital advertising in various sectors was shared with participants by Leon Brenčič, Miloš Suša, Anže Hribar, Miha Rejc and Igor Mali, all coming from iPROM digital agency.

Simon Struna, Programmatic Ecosystem Specialist at iPROM, has talked to Marketing magazin on the manipulation of advertising technology platforms. In the article, he draws attention to the importance of long-term objectives in the company, brand safety and respect for users’ privacy.