Retoba Laboratory and Peugeot Slovenia win an international award for their innovative use of artificial intelligence in marketing - iPROM - News

Retoba Laboratory and Peugeot Slovenia win an international award for their innovative use of artificial intelligence in marketing

The virtual AI ambassador for the new Peugeot 2008 has received international recognition for its innovation in combining advanced artificial intelligence with modern marketing approaches. The project won the prestigious global Peugeot Awards 2024 for its pioneering use of AI in marketing and was shortlisted in two categories – Automotive and AI in Communication – for the European Excellence Awards 2024, which honor excellence in communication and marketing.

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