In the digital realm, companies like Peugeot, IKEA, L'Oréal and Klarna are increasingly using generative artificial intelligence (AI) to create innovative solutions and improve user experiences. These conversational systems and virtual assistants offer personalised advice, support purchase decisions and boost customer service efficiency. Peugeot's Digital Ambassador for the 2008 model, IKEA's Creative for home design, L'Oréal's Beauty Assistant and Klarna's Financial Advisor demonstrate how AI drives the creation of more interactive and personalised user journeys.
Artificial intelligence optimises business processes
IKEA allows users to virtually design their homes using the IKEA Creative tool, while Klarna has automated customer service with its AI assistant, saving millions of euros annually. Peugeot has seen a 30% increase in sales opportunities and a 28% rise in the number of offers prepared with the introduction of a conversational interface for its 2008 model, proving that conversational AI effectively supports sales activities.
Peugeot 2008 conversational interface as a product of Slovenian excellence
Peugeot has launched a conversational AI interface to promote its 2008 model, achieving notable success in the automotive sector in terms of marketing outcomes.
The digital ambassador, developed by the Retoba laboratory, facilitates intuitive conversations with potential consumers. The interface responds to vehicle-relate queries, adapts to the user’s needs and preferences, and guides customers through the purchase process.
This innovative solution, leveraging natural language processing to enable conversations with the vehicle, has led to a 52% increase in visits to Peugeot’s website, a 30% increase in sales opportunities and a 28% increase in the number of offers prepared for this vehicle. Building upon these promising outcomes, Peugeot is advansing its conversational marketing efforts with the launch of a new interface for the 3008 model.
The full article was published in Marketing Magazine (Issue 520, Page 58) in October 2024.