In today’s age of technological transformation, data protection and privacy are becoming essential for the success of brands in advertising. Marketers must prioritize privacy strategies in their marketing initiatives due to changes in legislation and increased consumer expectations. Businesses must be aware that data protection is not only a legal requirement but also crucial for gaining and maintaining the trust of consumers. Nowadays, people are more aware that their data is valuable and they are unwilling to share it with technology solution providers at any cost.