The role of data and technology in hyper-personalisation - iPROM - Blog - Tomaž Tomšič

The role of data and technology in hyper-personalisation

Tomaž Tomšič

Hyper-personalisation is becoming a key formula for the success of efficient advertising campaigns. Do you know what is hiding behind this notion?

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Micro-segmentation: the foundation of efficient digital media communication - iPROM - Blog - Tomaž Tomšič

Micro-segmentation: the foundation of efficient digital media communication

Tomaž Tomšič

When it comes to marketing strategies, consumer segmentation has been lauded for quite some time now; its upgrade, micro-segmentation, represents an additional step towards building successful relationships with consumers.

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2020: the Year of Hyper-personalisation (Part 1) - iPROM - Blog - Tomaž Tomšič

2020: the Year of Hyper-personalisation (Part 1)

Tomaž Tomšič

Build stronger relationships with your consumers through an even more focused and connected experience.

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No crypto-soup is ever eaten as hot as it's cooked - iPROM - Blog - Tomaž Tomšič

No crypto-soup is ever eaten as hot as it’s cooked

Tomaž Tomšič

A look into the past, the present and the future of using blockchain technology for the purpose of digital advertising.

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