Databases today are key to agility and efficiency and the execution of advertising campaigns - iPROM - Blog - Tomaž Tomšič

Databases today are key to agility and efficiency and the execution of advertising campaigns

Tomaž Tomšič

In the Industry 4.0 era, database architecture is one of the factors of a company’s success in the modern market. The ability to adapt data models, the flexibility to introduce new databases and the speed of (re) interpretation of large amounts of data in order to promote business agility and innovation is something that the market is relentlessly demanding. In a programmatic digital media ecosystem, responsive databases are key to the success of advertising campaigns and their real-time optimisation.

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The role of data and technology in hyper-personalisation - iPROM - Blog - Tomaž Tomšič

The role of data and technology in hyper-personalisation

Tomaž Tomšič

Hyper-personalisation is becoming a key formula for the success of efficient advertising campaigns. Do you know what is hiding behind this notion?

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Micro-segmentation: the foundation of efficient digital media communication - iPROM - Blog - Tomaž Tomšič

Micro-segmentation: the foundation of efficient digital media communication

Tomaž Tomšič

When it comes to marketing strategies, consumer segmentation has been lauded for quite some time now; its upgrade, micro-segmentation, represents an additional step towards building successful relationships with consumers.

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2020: the Year of Hyper-personalisation (Part 1) - iPROM - Blog - Tomaž Tomšič

2020: the Year of Hyper-personalisation (Part 1)

Tomaž Tomšič

Build stronger relationships with your consumers through an even more focused and connected experience.

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No crypto-soup is ever eaten as hot as it's cooked - iPROM - Blog - Tomaž Tomšič

No crypto-soup is ever eaten as hot as it’s cooked

Tomaž Tomšič

A look into the past, the present and the future of using blockchain technology for the purpose of digital advertising.

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