The role of data and technology in hyper-personalisation
Hyper-personalisation is becoming a key formula for the success of efficient advertising campaigns. Do you know what is hiding behind this notion?
Micro-segmentation: the foundation of efficient digital media communication
When it comes to marketing strategies, consumer segmentation has been lauded for quite some time now; its upgrade, micro-segmentation, represents an additional step towards building successful relationships with consumers.
2020: the Year of Hyper-personalisation (Part 1)
Build stronger relationships with your consumers through an even more focused and connected experience.
No crypto-soup is ever eaten as hot as it’s cooked
A look into the past, the present and the future of using blockchain technology for the purpose of digital advertising.