Ad targeting has long been plagued by bias, with traditional methods relying on assumptions about demographics and failing to accurately represent the diverse and changing nature of modern consumers. As a result, many brands have struggled to reach and engage their target audience effectively, fuelling frustration and the rise of ad blocking technologies. However, iPROM Private DMP is here to change the rules to this game.
Have you ever thought about the different types of data used in digital advertising? If so, you’re not alone. In today’s digital world, data plays a crucial role in marketing efforts, and it’s important to understand the different types of data that are available and their potential applications.
In this blog post, we’ll be exploring the differences between first-party data, second-party data, and third-party data.