Nejc-Lepen-for-Svet-kapitala-How-technology-has-helped-us-push-the-boundaries-in-a-crisisNejc Lepen for Svet kapitala: How technology has helped us push the boundaries in a crisis - iPROM - News

Nejc Lepen for Svet kapitala: How technology has helped us push the boundaries in a crisis

Nejc Lepen

McKinsey highlights the importance of the Chief Data Officers (CDO) as key to shaping crisis responses.

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5G: More data, more creativity and more ads - iPROM - Blog - Nejc Lepen

5G: More data, more creativity and more ads

Nejc Lepen

5G technology will certainly be one of the more talked about topics this year — both in terms of controversy over its harmfulness and over its benefits. Of course, the public and experts are at odds, but we can all agree that 5G is making a profound change — even in advertising.

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2020 – Year of technological trends - iPROM - Blog - Nejc Lepen

2020 – Year of technological trends

Nejc Lepen

New approaches in marketing are definitely shaped by technology. Consumers demand increasingly more interactive, personal and interesting experiences, and that is the charm of technology. It is therefore not unusual that the year 2020 brings exponential growth of new technologies, even greater importance of interactivity, growth of artificial intelligence use and, as a result, even more personalised communication.

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Technological trends that will mark the field of digital advertising in 2019 - iPROM - Blog - Nejc Lepen

Technological trends that will mark the field of digital advertising in 2019

Nejc Lepen

The digital marketing revolution is happening extremely quickly. New technological innovations basically appear every day, meaning that digital advertising technologies must also change in real time.

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