The Importance of First-Party Data in Digital Advertising: Understanding the Differences Between First-, Second-, and Third-Party Data
Have you ever thought about the different types of data used in digital advertising? If so, you’re not alone. In today’s digital world, data plays a crucial role in marketing efforts, and it’s important to understand the different types of data that are available and their potential applications.
In this blog post, we’ll be exploring the differences between first-party data, second-party data, and third-party data.
WEB 3.0: Such an opportunity only comes around once every 10 to 15 years
Nejc Lepen, iPROM’s CTO, shed light on the evolution of Web 3.0 – a developing digital environment that presents market players with a rare opportunity every 10 to 15 years. As the development of Web 3.0 advances, it is expanding beyond current capabilities such as dynamic web content like social networks and apps. With decentralization becoming more prominent, users are now at the center of the Web, with an emphasis on their values.
How can an effective data strategy help you sell even as circumstances change
A best practice example of leveraging digital media for branding and accelerating sales by using intelligent advertising technologies and advanced databases.
When an airport becomes an advertising medium
The digital transformation of the media inventory of Ljubljana Jože Pučnik Airport is an example of good practice for monetizing proprietary media assets.
Outdoor digital advertising is an opportunity to reach your customers more effectively
As consumer behaviour has become more volatile, it is increasingly important to attract their attention at the right time with the right message. In line with this, we are seeing growing investments in programmatic advertising, which is no longer limited to digital media but is being actively shared to other digital devices that are part of the Internet of Things (IoT). Digital screens for outdoor advertising are also an increasingly important part of this system, capturing consumers’ attention at various points of interest – from shopping malls to airports and shops. In addition to the fact that these solutions make it much easier to change creative solutions compared to traditional outdoor advertising, the ability to use data offers a key step towards greater efficiency.
Nejc Lepen for Svet kapitala: How technology has helped us push the boundaries in a crisis
McKinsey highlights the importance of the Chief Data Officers (CDO) as key to shaping crisis responses.
5G: More data, more creativity and more ads
5G technology will certainly be one of the more talked about topics this year — both in terms of controversy over its harmfulness and over its benefits. Of course, the public and experts are at odds, but we can all agree that 5G is making a profound change — even in advertising.
2020 – Year of technological trends
New approaches in marketing are definitely shaped by technology. Consumers demand increasingly more interactive, personal and interesting experiences, and that is the charm of technology. It is therefore not unusual that the year 2020 brings exponential growth of new technologies, even greater importance of interactivity, growth of artificial intelligence use and, as a result, even more personalised communication.
Technological trends that will mark the field of digital advertising in 2019
The digital marketing revolution is happening extremely quickly. New technological innovations basically appear every day, meaning that digital advertising technologies must also change in real time.
- Alena Selimović 2
- Andraž Turel 1
- Andrej Beširevič 1
- Andrej Cetin 3
- Andrej Ivanec 8
- Anže Hribar 1
- Igor Mali 5
- Kristjan Pasar 1
- Leon Brenčič 10
- Luka Andrejak 3
- Mateja Zupan 1
- Matjaž Fajfar 1
- Miha Rejc 6
- Miloš Suša 10
- Monika Čurin 1
- Nejc Lepen 9
- Sašo Fleiss 2
- Simon Struna 5
- Slaven Petrovič 2
- Tomaž Tomšič 8
- Uroš Končar 5