About author

iPROM's Head of Development Nejc Lepen has been with the company since 2017. Having concluded his studies, he embarked on an independent business career, and iPROM has been an integral part of his work ever since. Today, Nejc coordinates the development of leading technologies and solutions for managing ad space in the digital environment. iPROM AdServer has become one of the most popular software solutions for managing advertising in digital media today. Due to his expertise, he has become an indispensable part of iPROM's key projects. Since his university days, he has been cultivating his passion for data processing, artificial intelligence, and machine learning in general in his home "lab.".
How can an effective data strategy help you sell even as circumstances change - iPROM - Expert opinions - Nejc Lepen

How can an effective data strategy help you sell even as circumstances change

Nejc Lepen

A best practice example of leveraging digital media for branding and accelerating sales by using intelligent advertising technologies and advanced databases.

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Nejc Lepen for Delo: When an airport becomes an advertising medium - iPROM - News

When an airport becomes an advertising medium

Nejc Lepen

The digital transformation of the media inventory of Ljubljana Jože Pučnik Airport is an example of good practice for monetizing proprietary media assets.

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Outdoor digital advertising is an opportunity to reach your customers more effectively - iPROM - Expert opinions - Nejc Lepen

Outdoor digital advertising is an opportunity to reach your customers more effectively

Nejc Lepen

As consumer behaviour has become more volatile, it is increasingly important to attract their attention at the right time with the right message. In line with this, we are seeing growing investments in programmatic advertising, which is no longer limited to digital media but is being actively shared to other digital devices that are part of the Internet of Things (IoT). Digital screens for outdoor advertising are also an increasingly important part of this system, capturing consumers’ attention at various points of interest – from shopping malls to airports and shops. In addition to the fact that these solutions make it much easier to change creative solutions compared to traditional outdoor advertising, the ability to use data offers a key step towards greater efficiency.

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Nejc-Lepen-for-Svet-kapitala-How-technology-has-helped-us-push-the-boundaries-in-a-crisisNejc Lepen for Svet kapitala: How technology has helped us push the boundaries in a crisis - iPROM - News

Nejc Lepen for Svet kapitala: How technology has helped us push the boundaries in a crisis

Nejc Lepen

McKinsey highlights the importance of the Chief Data Officers (CDO) as key to shaping crisis responses.

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5G: More data, more creativity and more ads - iPROM - Blog - Nejc Lepen

5G: More data, more creativity and more ads

Nejc Lepen

5G technology will certainly be one of the more talked about topics this year — both in terms of controversy over its harmfulness and over its benefits. Of course, the public and experts are at odds, but we can all agree that 5G is making a profound change — even in advertising.

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2020 – Year of technological trends - iPROM - Blog - Nejc Lepen

2020 – Year of technological trends

Nejc Lepen

New approaches in marketing are definitely shaped by technology. Consumers demand increasingly more interactive, personal and interesting experiences, and that is the charm of technology. It is therefore not unusual that the year 2020 brings exponential growth of new technologies, even greater importance of interactivity, growth of artificial intelligence use and, as a result, even more personalised communication.

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Technological trends that will mark the field of digital advertising in 2019 - iPROM - Blog - Nejc Lepen

Technological trends that will mark the field of digital advertising in 2019

Nejc Lepen

The digital marketing revolution is happening extremely quickly. New technological innovations basically appear every day, meaning that digital advertising technologies must also change in real time.

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About author

iPROM's Head of Development Nejc Lepen has been with the company since 2017. Having concluded his studies, he embarked on an independent business career, and iPROM has been an integral part of his work ever since. Today, Nejc coordinates the development of leading technologies and solutions for managing ad space in the digital environment. iPROM AdServer has become one of the most popular software solutions for managing advertising in digital media today. Due to his expertise, he has become an indispensable part of iPROM's key projects. Since his university days, he has been cultivating his passion for data processing, artificial intelligence, and machine learning in general in his home "lab.".