
Advertising technology, first-party data and artificial intelligence – the inevitable future of brands
In the digital age, where competition is just a click away, brands face constant pressure to stay one step ahead of the competition. Advertising technology, first-party data and artificial intelligence (AI) are at the heart of this evolution and play a key role in shaping the future of advertising and media buying. Brands that ignore these technological breakthroughs risk finding themselves in a precarious position, unable to compete in a rapidly evolving digital environment.

How iPROM’s independent ad-tech solutions respond to the Digital Markets Act (DMA)
The Digital Markets Act, commonly known as the DMA, has quickly emerged as a central point of discussion for companies doing business in the European Union. This regulation, which aims to ensure fair competition in digital markets, also has implications for the advertising industry. In this article, I will briefly outline the essence of the DMA and introduce iPROM’s independent advertising solutions as an effective tool for navigating this new and dynamics digital environment.
Archive
- 2025 February 1
- 2024 November 3
- 2024 October 1
- 2024 September 2
- 2024 July 2
- 2024 June 1
- 2024 May 1
- 2024 April 1
- 2024 March 1
- 2024 January 1
- 2023 December 3
- 2023 November 2
- 2023 October 3
- 2023 September 1
- 2023 August 2
- 2023 July 2
- 2023 June 1
- 2023 May 3
- 2023 April 2
- 2023 March 2
- 2023 February 2
- 2022 May 1
- 2022 March 1
- 2021 December 3
- 2021 November 3
- 2021 September 1
- 2021 June 1
- 2021 May 2
- 2020 December 1
- 2020 November 1
- 2020 October 1
- 2020 September 2
- 2020 June 1