About author

Simon Struna is one of the top experts on digital advertising infrastructures. In his role as a programmatic ecosystem specialist at iPROM, he is exploring programmatic buying and the possibilities of integrating commercial content into the Internet of Things. He has worked full-time for iPROM since 2012 and is a key member of iPROM's international expansion team.
Eliminating Bias in Ad Targeting: How iPROM Private DMP is Leading the Way - iPROM - Expert opinions - Simon Struna

Eliminating Bias in Ad Targeting: How iPROM Private DMP is Leading the Way

Simon Struna

Ad targeting has long been plagued by bias, with traditional methods relying on assumptions about demographics and failing to accurately represent the diverse and changing nature of modern consumers. As a result, many brands have struggled to reach and engage their target audience effectively, fuelling frustration and the rise of ad blocking technologies. However, iPROM Private DMP is here to change the rules to this game.

Read more
TCF v2.0 for publishers - 7 reasons why to adopt it - iPROM - Blog - Simon Struna

TCF 2.0 for publishers – 7 reasons why it is recommended

Simon Struna

Since the introduction of the General Data Protection Regulation (GDPR), publishers met with immersive challenge of adapting new data protocols. To make the challenge easier, Interactive Advertising Bureau (IAB) designed a Transparency and Consent Framework (TCF), so publishers and ad vendors could continue to use digital advertising while providing consumers more control and privacy over their data.

Read more
Yield optimization for publishers – 8 Best tips and techniques - iPROM - Blog- Simon Struna

Yield optimization for publishers – 8 Best tips and techniques

Simon Struna

As a publisher, operating based on the advertising business model, your bottom-line goal is to get the highest yield for every ad impression. Yield management is all about that, meaning selling ad inventory to the right customer, at the right time, for the highest possible price.
Nevertheless, yield optimization is becoming more and more complex and technically difficult. Perfecting a yield optimization strategy can take time, skill and endless testing. But there are some tips that every digital publisher can implement before diving into the super technical details.

Read more
Innovations and novelties in programmatic advertising - iPROM - Blog - Simon Struna

Innovations and novelties in programmatic advertising

Simon Struna

In 2018, 80 per cent of ads will have been programatically leased.

Read more
The Future Of Advertising Is Programmatic - iPROM - Blog - Simon Struna

The Future Of Advertising Is Programmatic

Simon Struna

Digitization is transforming all industries while advertising builds new foundations for smart use of technology. In the world of advertising, the digital ecosystem is changing practically daily.

Read more

About author

Simon Struna is one of the top experts on digital advertising infrastructures. In his role as a programmatic ecosystem specialist at iPROM, he is exploring programmatic buying and the possibilities of integrating commercial content into the Internet of Things. He has worked full-time for iPROM since 2012 and is a key member of iPROM's international expansion team.