Data management has become crucial for the effectiveness of advertising campaigns. At iPROM, we believe that having your own, first-party data collected through digital advertising is crucial. Every euro invested in advertising, where the advertiser is also building their own database, is actually a great investment into a secure future. Companies can use first-party data to run data-driven advertising campaigns and reach their target audiences more effectively, while strengthening and protecting their competitive advantage in the long term.

In an interview with Media Marketing, Matjaž Fajfar, Expansion Manager for Adriatics and DACH at iPROM, outlines iPROM’s mission and strengths, discusses the growing importance of independent advertising technology solutions, and explains why the open web has become a fundamental ecosystem for powerful brands.