Kaj je Simon Cetin izpostavil na SMK 2026?

Simon Cetin je na SMK 2026 izpostavil, da umetna inteligenca ni več tehnologija prihodnosti, temveč del sedanjosti. Poudaril je, da se marketing premika iz ekonomije pozornosti v ekonomijo odločanja, kjer bodo pomembno vlogo prevzeli AI agenti.

Kaj pomeni agentska ekonomija v marketingu?

Agentska ekonomija v marketingu označuje okolje, v katerem inteligentni sistemi in AI agenti pomagajo uporabnikom pri iskanju informacij, primerjanju ponudb in sprejemanju odločitev. Blagovne znamke bodo morale biti v takem okolju jasno razumljive, podatkovno urejene in zaupanja vredne.

Zakaj umetna inteligenca spreminja prihodnost marketinga?

Umetna inteligenca spreminja marketing, ker vse bolj vpliva na to, katere informacije uporabnik prejme, kako jih razume in katere blagovne znamke vstopijo v njegov proces odločanja. Zato postajajo pomembni jasnost, relevantnost, podatkovna urejenost in sposobnost blagovne znamke, da jo inteligentni sistemi pravilno razumejo.

Kdo je sodeloval v pogovoru na SMK 2026?

V zaključni refleksiji SMK 2026 sta sodelovala Simon Cetin, partner in ustanovitelj iPROMa ter soustanovitelj Retoba Laba, in Haris Begić, izvršni direktor podjetja Golden Tree. Pogovor je moderiral Primož Hvala.

iPROM news Archives

Simon Cetin at SMK 2026: The Future of Marketing Is the Agent Economy

17. 06. 2026

At the Slovenian Marketing Conference (SMK), held in Portorož on 28 and 29 May, artificial intelligence and its impact on the future of marketing emerged as the central themes. In the event’s closing discussion, Simon Cetin, partner and founder of iPROM and co-founder of Retoba Lab, and Haris Begić, CEO of Golden Tree, explored the opportunities and challenges of the AI era. The discussion was moderated by Primož Hvala.

Simon Cetin at the SKOJ Conference in Portorož: Communicators Are the Best Prompt Engineers

04. 06. 2026

At the SKOJ public relations conference, held on Friday, 22 May, in Portorož, Simon Cetin, founder and partner at iPROM and founder of Retoba Lab, encouraged communication professionals to adopt a more confident, thoughtful and creative approach to using artificial intelligence.

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