Beenius and iPROM Partner on Programmatic Advertising in Digital TV

Beenius is partnering with iPROM, a leading provider of digital advertising technologies in the SEE region. By the end of 2017, Beenius will integrate iPROM’s solutions into its global interactive TV platform. This will provide its partners in 45 countries with a standardized connection to programmatic advertising ecosystem and deliver cutting-edge solution for effective monetization of advertising.

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iPROM Labs with a New Vision and New Leadership

This summer, iPROM has transformed iPROM Labs into an independent department within the company. iPROM Labs is the cutting-edge technology research and development unit that has been developing and researching new technologies for advertising and communication in digital media, for more than a decade. The department will be headed by Tomaž Tomšič, who was previously Research Department Manager in iPROM.

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iPROM Sets a New Targeting Standard With its iPROM Real-time Creative Solution

iPROM has launched a new solution for processing and utilizing big data: iPROM Real-time Creative. This solution provides an automated process for generating ad creatives based on the data about the behavior of digital media users. It delivers more accurate targeting of audiences to iPROM’s clients so they can now address users with personalized advertising messages based on behavioral data and other known parameters (such as weather, time, location).

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The Trend of Mobile Internet Access has Slowed Down in 2017 and Personal Computers Remain the Leader in Active Content Browsing

iPROM published a new analysis of the technical characteristics of devices used by internet users to access digital content. iPROM captures and processes data using its iPROM Cloud technology platform and has been analyzing the data since 2004. The analysis has shown that the growth in mobile access to digital content is slowing down compared to previous years and personal computers are still the main tool for in-depth digital content browsing. Chrome retained its lead among web browsers and Android is the most popular mobile device operating system while Windows is the predominant player on personal computers.

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iPROM Selects Cloudflare to Strengthen Its International Digital Advertising Infrastructure

After more than a year of evaluating solutions, iPROM selected US-based Cloudflare, a major global supplier of cloud services, as its partner, and the two companies signed a cooperation agreement. By integrating its iPROM Cloud solution with Cloudflare as its technology partner, iPROM expanded its service offering for international distribution of digital commercial content. Through this cooperation iPROM strengthened its role in the global market of the providers of technologies for managing digital media ad inventory.

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In 2016, the Automotive Industry Remains the Largest Digital Advertiser in Slovenia

During the past year, iPROM used its iPROM AdServer software to increase the number of digital campaigns by 23% year-on-year and served almost 21 billion online ads to internet users. With a market share of 27%, the automotive industry remained a strong leader in terms of the number of displayed ads.

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