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Modern Consumers Increasingly Use Smartphones to Access Media

25. 10. 2018

Smartphones became the number one choice for accessing digital content, according to the Media consumption 2018 study. Television has seen a decline in reach compared to 2014 but retains the broadest reach when speaking of editorial media content, while news portals, websites and social networks have been expanding their reach. Visits to online stores and the use of chat and video calls are also on the rise. Generational differences between the different age groups involved in the iPROM/Valicon study can be observed, as the younger generations, specifically generations Y and Z, already show different, less linear patterns of media consumption.

iPROM Upgrades Its Native Advertising Technology Platform

10. 10. 2018

iPROM upgraded its iPROM Native technology platform to version 6. In addition to a combination of behavioural and semantic targeting, the platform also provides an automated process for designing creative solutions based on the behaviour of digital media users.

iPROM Launches a New Advertising Format: iPROM Shake Ad

26. 09. 2018

With its newly developed advertising format called iPROM Shake Ad, digital agency iPROM offered its clients an innovative solution that improves user interaction, ensures increased engagement and drives an improved presentation of certain product features. iPROM Shake Ad is an advanced and responsive advertising format that makes it possible to display various creative designs of an ad. Volkswagen already used the new ad format in its advertising campaign “Polo – Slovenian Car of the Year 2018”.

New iPROM Research for 2018: Digital Media Users Are Three Times as Active on PCs Compared to Mobile Devices

18. 07. 2018

iPROM published a new analysis of the technical characteristics of devices used by internet users to access digital content. Once per year, iPROM captures and processes data using its iPROM Cloud technology platform and has been analysing the data since 2004.

iPROM Intelligence – Evolution of the Data Management Platform

10. 04. 2018

iPROM digital agency unveiled iPROM Intelligence, a new solution for consolidated processing of real-world data that extends its proprietary data management platform. iPROM Intelligence supports more accurate targeting based on independent data and events and provides the ability to tailor advertising messages, creative designs, and display frequency. The tool uses artificial intelligence for smart ad management and works with behavioural targeting to deliver the most effective message to the right user at the right time in the right place.

Digital media and technology adoption are driving a shift in the purchasing behaviour of Slovenian consumers

06. 02. 2018

Towards the end of 2017, Valicon and iPROM carried out a survey to study the purchase path of Slovenian consumers and determine the role of digital channels in this process. The study has shown which contact points between the buyer and the offer or sellers affect the consumer behaviour across different stages of the purchasing process in four product categories holidays, consumer electronics, loans and cars).

Over the past Year, iPROM Recorded 38% Year-On-Year Growth in the Number of Ads Served to Slovenian Digital Media Users

16. 01. 2018

Over the past year, iPROM used its advertising distribution software to serve 38.22% more ads to Slovenian digital media consumers than in 2016. In terms of the number of displayed ads, the retail industry took the lead with 17.05% share and overtook the automotive industry as the largest digital media advertiser in 2017.

iPROM Turns to Virtual Reality for Digital Advertising

28. 11. 2017

iPROM developed iPROM 360 – a new technology solution that provides the ability to integrate interactive 360-degree video and photo content into digital advertisements. iPROM 360 provides the user with a more immersive experience when viewing advertising content in digital media and is compatible with all the advanced iPROM ad formats.

Beenius and iPROM Partner on Programmatic Advertising in Digital TV

23. 10. 2017

Beenius is partnering with iPROM, a leading provider of digital advertising technologies in the SEE region. By the end of 2017, Beenius will integrate iPROM’s solutions into its global interactive TV platform. This will provide its partners in 45 countries with a standardized connection to programmatic advertising ecosystem and deliver cutting-edge solution for effective monetization of advertising.

iPROM Labs with a New Vision and New Leadership

11. 07. 2017

This summer, iPROM has transformed iPROM Labs into an independent department within the company. iPROM Labs is the cutting-edge technology research and development unit that has been developing and researching new technologies for advertising and communication in digital media, for more than a decade. The department will be headed by Tomaž Tomšič, who was previously Research Department Manager in iPROM.

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