The role of data and technology in hyper-personalisation
Hyper-personalisation is becoming a key formula for the success of efficient advertising campaigns. Do you know what is hiding behind this notion?
Micro-segmentation: the foundation of efficient digital media communication
When it comes to marketing strategies, consumer segmentation has been lauded for quite some time now; its upgrade, micro-segmentation, represents an additional step towards building successful relationships with consumers.
Archive
- 2024 December 1
- 2024 November 3
- 2024 October 2
- 2024 September 2
- 2024 August 1
- 2024 July 2
- 2024 June 2
- 2024 May 1
- 2024 April 2
- 2024 March 1
- 2024 February 3
- 2024 January 1
- 2023 December 4
- 2023 November 2
- 2023 October 3
- 2023 September 1
- 2023 August 2
- 2023 July 2
- 2023 June 2
- 2023 May 3
- 2023 April 3
- 2023 March 2
- 2023 February 3
- 2022 September 2
- 2022 June 1
- 2022 May 1
- 2022 March 1
- 2021 December 3
- 2021 November 3
- 2021 September 1
- 2021 June 4
- 2021 May 2
- 2020 December 1
- 2020 November 3
- 2020 October 1
- 2020 September 3
- 2020 August 2
- 2020 July 2
- 2020 June 6
- 2020 May 3
- 2020 April 3
- 2020 March 1
- 2020 February 2
- 2020 January 2
- 2019 December 2
- 2019 November 1
- 2019 October 2
- 2019 September 1
- 2019 August 2
- 2019 July 2
- 2019 June 2
- 2019 May 1
- 2019 April 1
- 2019 March 2
- 2019 February 1
- 2019 January 2
- 2018 December 2
- 2018 November 2
- 2018 June 2
- 2018 May 2