Why Brands Should Build Their Own Walled Garden for Digital Advertising: The Benefits of Leveraging First-Party Data and iPROM's Private DMP Solution - iPROM - Expert opinions - Miha Rejc

Why Brands Should Build Their Own Private Walled Garden for Digital Advertising: The Benefits of Leveraging First-Party Data and iPROM’s Private DMP Solution

Miha Rejc

Brands are increasingly looking for ways to take control of their digital advertising and marketing in order to ensure that their ad spend is being used effectively. Building a private walled garden can provide them with the data they need to make informed decisions about how and where to spend their advertising budget. A walled garden can be defined as a closed system or network where user content and activities are restricted to the boundaries of the garden.

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How Fraport Slovenija's Walled Garden Campaigns Are Consistently Producing Excellent Results and a Cost-Effective Return on Investment - iPROM - Expert opinions - Leon Brenčič

How Fraport Slovenija’s Private Walled Garden Campaigns Are Consistently Producing Excellent Results and a Cost-Effective Return on Investment

Leon Brenčič

Imagine being able to effectively address a predefined audience according to their interests and improve the effectiveness of advertising campaigns by using the perfect message at the right moment. This is exactly what Fraport Slovenia, the operator of Aerodrom Ljubljana, is now able to accomplish with their walled garden campaigns.

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