Expert opinions Archives

Greater use of the internet and an increased visit to digital media require adaptations to the design of media buying

26. 05. 2020, Slaven Petrovič

In the current situation, the efficiency of advertising is now more important than ever. Thus, it makes sense that the experts in the design of media buying take into account the increasing activity of consumers in digital media and direct their inputs just where the susceptible target group is located.

Miha Rejc for Marketing magazin: Digital media content is more important than ever

12. 05. 2020, Miha Rejc

Miha Rejc, Head of Social-Media Management of iPROM, spoke to Marketing magazin in order to explain how the new reality affects marketing communications and an increase in social media traffic.

Andrej Ivanec for Svet kapitala: Nine times faster recovery of brands that did not stop advertising during the crisis

12. 05. 2020, Andrej Ivanec

Andrej Ivanec, Media Planning Director of iPROM, has conducted an interview with the business magazine »Svet kapitala«, in which he discussed the necessity of targeted advertising in this new reality.