Expert opinions Archives

Having your own data silos is crucial to effective real-time marketing

17. 12. 2021, Tomaž Tomšič

We can leverage data and technology to target consumers more precisely and personalize advertising messages and online campaigns. Digitally mature companies that follow a digital first strategy know how important this is if you wish to compete in today’s highly networked, data-driven and constantly changing world. In this post, I have outlined the main benefits and features of this strategy.

Successful retailers adapt their advertising budgets quickly and invest in digital media more than ever

09. 12. 2021, Kristjan Pasar

Retailers found themselves in the midst of the busiest shopping season of the year, when they cannot depend on the usual shopping patterns. The online purchase journey is again heavily emphasised and digital advertising is pivotal to effectively reaching the hyperconnected consumer. In this post, I’ve compiled some key tips on how to allocate your advertising resources as efficiently as possible among different digital channels during the New Year holidays and later during the January sale season while retaining your customers.

As the importance of owning your own media grows, adequate advertising support will be key in 2022

02. 12. 2021, Uroš Končar

Greater control, above-average efficiency and an increased competitive advantage are the leading reasons why brands are increasingly shifting away from global technology platforms to their own media properties, content and data.