About author

Matjaž Fajfar joined iPROM in 2022 with the mission to secure the international growth of the company in the Adriatic and DACH regions. Before joining iPROM he successfully managed BE-terna in Belgrade for 8 years.
Matjaž Fajfar at Digital Day Own your audience and take back control - iPROM - Expert opinions - Matjaž Fajfar

Matjaž Fajfar at Digital Day: Own your audience and take back control

Matjaž Fajfar

Matjaž Fajfar, Expansion Manager Adriatics and DACH at iPROM, gave a presentation at the Digital Day conference hosted by IAB Serbia, highlighting the growing importance of private first-party data management platforms, independent ad tech solutions and the role of first-party data in highly effective audience targeting through programmatic advertising platforms.

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About author

Matjaž Fajfar joined iPROM in 2022 with the mission to secure the international growth of the company in the Adriatic and DACH regions. Before joining iPROM he successfully managed BE-terna in Belgrade for 8 years.