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In Slovenia, 74% of all access to digital media via mobile devices

20. 07. 2020

A new analysis of the technological characteristics of devices used by Internet users to access digital media shows that in the period from June 2019 to June 2020, 74% of all access to digital media was conducted via mobile devices. The average monthly reach of digital media increased by 32% in the analysed period.

Slovenian Advertisers Will Again Spend the Most on Display Advertising

25. 05. 2020

In 2020, Slovenian online advertisers will spend the most on display advertising. The study carried out by iPROM and Valicon among 220 Slovenian advertising and marketing decision-makers shows the effectiveness of digital advertising continues to be the key driver behind its adoption. The key findings of this year’s survey of Slovenian companies’ attitudes towards digital advertising reveal that while specialized digital advertising agencies are growing in importance, companies still rely primarily on their internal data when planning advertising activities in digital media.

The reach of digital media in the Adriatic region has on average increased by 59 percent

28. 04. 2020

An analysis of media consumption which was performed at iPROM at the end of March, recorded an average 59 percent growth of average daily reach and a 78 percent increase in daily visits of digital media in the Adriatic region.

iPROM with a new technological platform for the leasing of the premium advertising inventory

07. 02. 2020

iPROM upgraded the iPROM Cloud technological solution with the pre-auction module (Header bidding) and thus established one of the most effective infrastructures for digital advertising on the market. It now offers our most demanding customers of all sizes a unified platform for the most effective access to the premium advertising inventory with unique options for reaching target groups on all global markets.

In the past year, iPROM displayed 22% more ads than in 2018 to digital media users

16. 01. 2020

In the past year, iPROM used its software solutions for the dissemination of advertising messages to show 22.31% more ads to digital media users than in the year before. For the third consecutive year, the commerce branch holds the largest share of ads displayed (18%), closely followed by the car industry (nearly 17%).

iPROM Native Now Available with Video Ads

07. 10. 2019

iPROM has upgraded its iPROM Native technological platform for native advertising with videos. Version seven of the iPROM Native solution thus enables fully automated preparation of native video ads, which is, with regard to conversions and direct response, up to three times more effective than the classic native version.

New iPROM Study: Slowed Growth of Mobile Device Use to Access Digital Media

26. 06. 2019

Compared to last year, the reach of Slovenian digital media increased by 10.17 percent and user activity has grown by 6.65 percent. Users increasingly access online content using their mobile devices. iPROM’s survey of technology characteristics of devices used by consumers to access digital media revealed that Slovenian users continue to use desktop computers for in-depth reading of digital media content.

iPROM: 20 Years of Writing the Rules for Digital Advertising

08. 04. 2019

On 6 April, iPROM celebrated 20th anniversary of its founding. Since then, the company broke new ground in digital advertising to reshape the digital media ecosystem and establish new standards for buying ad space in digital media. Its Ad-Tech solutions help advertisers reach the right target audiences across various digital channels while enabling publishers to effectively monetize the space in their media properties.

Investments in Digital Advertising in Slovenia to Rise by 25 Percent This Year

02. 04. 2019

In 2019, Slovenian advertisers will increase their investments in digital advertising by 25 percent to invest EUR 290,000 on average, according to a study by iPROM and Valicon that surveyed 214 Slovenian decision-makers working in advertising and marketing.

Modern Consumers Increasingly Use Smartphones to Access Media

25. 10. 2018

Smartphones became the number one choice for accessing digital content, according to the Media consumption 2018 study. Television has seen a decline in reach compared to 2014 but retains the broadest reach when speaking of editorial media content, while news portals, websites and social networks have been expanding their reach. Visits to online stores and the use of chat and video calls are also on the rise. Generational differences between the different age groups involved in the iPROM/Valicon study can be observed, as the younger generations, specifically generations Y and Z, already show different, less linear patterns of media consumption.

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