Artificial intelligence in advertising reality or just the latest marketing buzzword - iPROM - Blog - Luka Andrejak

Artificial intelligence in advertising – reality or just the latest marketing buzzword?

Luka Andrejak

The current applicative value of artificial intelligence in digital advertising.

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Digital advertisements rules and trends followed by the most successful banks and insurance companies - iPROM - Blog - Uroš Končar

Digital advertisements rules and trends followed by the most successful banks and insurance

Uroš Končar

All branches are becoming increasingly digitised, but the financial branch is among the leading ones for the number and the introduction of innovations into the branch. Changes in the financial industry are a consequence of the decentralisation of financial services, changes in consumers’ purchasing behaviour, and an increasing number of groundbreaking innovations brought into business models by different technological companies (so-called fin-tech).

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