Greater control, above-average efficiency and an increased competitive advantage are the leading reasons why brands are increasingly shifting away from global technology platforms to their own media properties, content and data.

While banks previously did not fully take advantage of digital technology, the past year has seen significant strides in their digital transformation. While they’ve managed to digitalize new processes and deploy services for contactless remote commerce in just a few months, they still have their work cut out for them in the future. Read this post to find out how the traditional banking industry is adapting to the new environment and the things that will have a huge impact on its future.

In the age of accelerated digitalisation, the goal of every company is to ensure an appropriate digital presence regardless of whether it operates in the B2B or B2C segment. A well-defined strategy for performing on digital channels based on data is key to achieving efficiency and monetising inputs into the digital presence.

We live in an unprecedented time. The consequences of the pandemic have halted all aspects of the world economy for a while and created a different new normality. This has strongly influenced marketing approaches in the B2B segment, where in the past marketing was based on one of the more traditional marketing communication tools, such as events and trade fairs. Unfortunately, many of the major business events have been cancelled for 2020. What can B2B companies do and how can they overcome these challenges?

All branches are becoming increasingly digitised, but the financial branch is among the leading ones for the number and the introduction of innovations into the branch. Changes in the financial industry are a consequence of the decentralisation of financial services, changes in consumers’ purchasing behaviour, and an increasing number of groundbreaking innovations brought into business models by different technological companies (so-called fin-tech).