How to achieve effective B2B marketing on digital channels step-by-step? - iPROM - Blog - Uroš Končar

How to achieve effective B2B marketing on digital channels step-by-step?

Uroš Končar

In the age of accelerated digitalisation, the goal of every company is to ensure an appropriate digital presence regardless of whether it operates in the B2B or B2C segment. A well-defined strategy for performing on digital channels based on data is key to achieving efficiency and monetising inputs into the digital presence.

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B2B marketing is rapidly moving to digital channels - iPROM - Blog - Uroš Končar

B2B marketing is rapidly moving to digital channels

Uroš Končar

We live in an unprecedented time. The consequences of the pandemic have halted all aspects of the world economy for a while and created a different new normality. This has strongly influenced marketing approaches in the B2B segment, where in the past marketing was based on one of the more traditional marketing communication tools, such as events and trade fairs. Unfortunately, many of the major business events have been cancelled for 2020. What can B2B companies do and how can they overcome these challenges?

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Digital advertisements rules and trends followed by the most successful banks and insurance companies - iPROM - Blog - Uroš Končar

Digital advertisements rules and trends followed by the most successful banks and insurance

Uroš Končar

All branches are becoming increasingly digitised, but the financial branch is among the leading ones for the number and the introduction of innovations into the branch. Changes in the financial industry are a consequence of the decentralisation of financial services, changes in consumers’ purchasing behaviour, and an increasing number of groundbreaking innovations brought into business models by different technological companies (so-called fin-tech).

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