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Uroš Končar, Digital Media Specialist
Digital advertisements rules and trends followed by the most successful banks and insurance companies - iPROM - Blog - Uroš Končar

Digital advertisements rules and trends followed by the most successful banks and insurance

Uroš Končar

All branches are becoming increasingly digitised, but the financial branch is among the leading ones for the number and the introduction of innovations into the branch. Changes in the financial industry are a consequence of the decentralisation of financial services, changes in consumers’ purchasing behaviour, and an increasing number of groundbreaking innovations brought into business models by different technological companies (so-called fin-tech).

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About author

Uroš Končar, Digital Media Specialist